5 Tools Every Digital Marketer Should Have
A career in digital marketing is rewarding, but if you think being a digital marketer is simple, you’re mistaken. Most jobs need you to concentrate in one area, but to make an effect in the world of digital marketing, you must be a jack-of-all-trades at the very least.
Digital marketing entails utilising smart and new solutions designed to help your company gain a competitive advantage when it comes to generating leads. The more you know about the plethora of innovative digital marketing techniques available, the better off you’ll be. For example, a digital marketer must be a competent writer. A significantly more in-depth understanding SEO is also required. A digital marketer is also expected to be well-versed in social media and email marketing, he or she needs to be a master.
With all of the responsibilities that digital marketers have to deal with daily, you’d think they’d need superpowers simply to keep track of them all while trying not to go nuts. While superpowers would be useful, all skilled digital marketers would ever need are digital marketing tools at their disposal to accomplish their work properly. Thankfully, there are some fantastic tools available to help.
Here are the five commonly used tools by every digital marketer.
1. SOCIAL MEDIA PLATFORMS
Social media platforms like Facebook, Instagram, and Snapchat, which are a regular aspect of any integrated marketing plan, are a terrific method for marketers to engage with their customers and generate buzz about their brands. There are several features intended expressly for marketing in addition to the normal functions offered by these platforms. Facebook Ads Manager, for example, allows advertisers to launch ads and track their
performance. Furthermore, social media management tools such as Buffer and Hootsuite interact seamlessly with these networks, making it simple to schedule social postings and track engagement.
2. GOOGLE ANALYTICS
Google Analytics is a robust digital marketing tool that may assist you in making a variety of marketing decisions. You can easily keep track of your e-commerce business and set goals to help you stay on target. It is simple for marketers to comprehend the directions required to follow with website upgrades and alterations using the numerous data insights provided by Google Analytics. You only need to install Google Analytics on your website to get started.
3. DESIGN TOOLS
Design is another important aspect of digital marketing, especially when it comes to designing ads and content such as social media postings and blog entries. Because digital marketing is such a design-intensive business, it wouldn’t be feasible to accomplish it successfully without products like Canva and Photoshop, which allow folks without substantial graphic design abilities to add dynamic graphics to their material.
4. CONTENT MARKETING TOOLS
When it comes to content development and curation, tools like Google docs, Hubspot, Grammarly etc are a tremendous asset for marketers who are more focused on content marketing. They may assist marketers in identifying content possibilities and creating interesting blog and social media pieces that will appeal to their target audience. And, because Buffer also lets you see what your fans are talking about on social media, that content is almost certain to be engaging and draw attention to a certain event or news stories.
5. EMAIL MARKETING TOOLS
After the internet, one of the earliest sources of exposure and lead generation was email marketing. It gradually evolved and increased the options available to businesses, thanks in a large part to technical advancements. Email is the channel that we use to reach both existing and prospective clients with information about our business’ products or services, offers, and promotions, get feedback from them, build a better relationship with them that is becoming increasingly closer, and be loyal to our brand through email marketing campaigns. Mail chimp, Zoho campaigns, benchmark are a few of them.
Working in digital marketing necessitates a rare combination of enthusiasm, strategy, and media knowledge. It helps to have the best tools at your disposal to enhance the impact of your various initiatives
