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How to be Creative in Design

How to be Creative in Design

While creativity varies from individual to individual, use these techniques to enhance your designs and utilize your creative potential to the fullest.

Table of Contents

What is Graphic Design?

Graphic designing is the art of visual communication with the use of text, graphics, and colour .Covering a variety of industries such as branding, advertising, web design, and print media, graphic designing produces images that communicate particular messages or concepts.

How to Work as a Graphic Designer?

  • Secure the Fundamentals: Start with by understanding basic concepts such as layout design, typography and colour theory.
  • Choose the Right Software: Picking and learning the right software in graphic design is mandatory in your journey.  Learn how to use programmes such as Adobe Illustrator, Photoshop, and InDesign.
  • Create a Portfolio: To attract clients or companies, highlight your best work.
  • Stay Updated: Stay up to date on the latest news and trends in design.
How to be Creative in Design

Do You Want to Work as a Full-Time Creative Employee?

  • Follow your Passion: Select projects that you are passionate about. Work on tasks that motivatee you and maches with your hobbies.
  • Look for Inspiration: Go through websites such as Behance, Dribbble, Awwwards, Designspiration and Pinterest on a regular basis.
  • Do Something Different: Try different designing styles and keep your work interesting and unique. Always experiment first for better results.

Understand the Basics of Graphic Design

  • Colour Theory: Learn about colour theory and the feelings that different hues brings in. Use them accordingly.
  • Typography: Develop your ability to select and combine fonts well. This will result in better designs.
  • Composition: Build your skills in placing components to craft designs that are tuneful and well-balanced.
  • Visual Hierarchy: Try to catch viewers’ attention with colour, size, and positioning.
How to be Creative in Design
How to be Creative in Design

Looking to Influence How Companies Attract New Customers and Make Money?

  • Market Understanding: Learn how design affects consumer behaviour and brand perception to gain a deeper understanding of the market.
  • Impactful Design: Pay close attention in creating images that draw in and hold the attention of clients.
  • Measure Success: Analyse your designs’ performance using analytics to improve your strategy.
How to be Creative in Design

Why do You Require Marketing Expertise?

  • Know Your Audience: Recognise your target audience’s preferences and demographics.
  • Brand Consistency: Make sure the identity and messaging of your designs are consistent with the brand.
  • Effective Communication: Use your designs persuasively and clearly to communicate the desired message.

What are the Creative Tasks Involved?

  • Brainstorming Sessions: Hold regular brainstorming sessions to produce fresh concepts.
  • Creating Moodboards: Make visual collages called mood boards to finalise the tone of your work.
  • Sketching: In order to explore various ideas, start with clumsy/cheap sketches.
  • Typography: Try out various typefaces to determine which one best expresses the intended message and tone.
  • Colour Scheme Selection: Pick colours that go well with the overall design and bring in the right feelings.
  • Photo Editing: Enhance and manipulate images to better suit the design aesthetic.
How to be Creative in Design

What are the Other Considerations?

  • Budgeting: Recognise the various financial aspects of design projects, such as resource allocation and cost estimation.
  • Client Relations: To manage client expectations and to create lasting relationships, work on your communication abilities.
  • Project Management: Organise your time and responsibilities to stay productive and efficient.

In a Nutshell

In the field of design, creativity involves constantly experimenting, improving one’s abilities, and grasping the influence of one’s work. Implemeting these techniques into your daily routine, helps you become a Creative and a productive designer. Always remember that creativity is a talent that can be mastered over time.Explore the limits of your creativity and maintain your enthusiasm in what you do.

To create compelling designs that captivate viewers’ minds, join CDA Academy, the Agency-based graphic designing course training institute in Kerala, and learn the nuances of Graphic Designing, an important aspect of digital marketing. If you would like to learn more about our graphic designing courses, book a session.

Author Info

Adhil KN, Best Graphic Designer in Kerala 

Learner of CDA Academy’s India’s Best Live Online Digital Marketing Program 

How SEO Improves Sales Without Talking to Customers

How SEO Improves Sales Without Talking to Customers

First, Let's Know About Some Myths and Facts About SEO

Many misconceptions surround SEO (Search Engine Optimization) often masking its true value. People believe that SEO aims to achieve high search engine rankings. While top positions matter, the main goal is to draw the right visitors to your site. Another widespread belief is that SEO produces quick results. In truth, SEO is a long-term approach that gains momentum  resulting in lasting growth.

In reality, SEO serves as a potential tool to boost your online presence, draw potential buyers, and increase sales without direct contact. It involves creating an optimized digital footprint that operates for guiding customers to your business.

How SEO Improves Sales Without Talking to Customers

How SEO Helps Increase Sales:

 

1. Enhanced Online Visibility

SEO boosts website’s ranking on search engine results pages, which makes it easier for potential buyers to find. Your chances of getting clicks improve a lot when you show up on the first page when users look for products or services like yours. More people visiting your site can lead to more sales. SEO fine-tunes your content and website setup to help search engines spot it. It also makes your site more user-friendly, which visitors appreciate. Good SEO plans involve researching keywords, improving on-page elements, and getting quality links. These steps help search engines grasp how relevant and trustworthy your website is. This lets you pull in organic traffic without having to reach out to customers . It’s a hands-off way to get leads and sales that doesn’t cost much and keeps working over time. To sum up, SEO is a key tool to boost your online presence and grow your business.

 

2. Targeted Traffic

By optimizing keywords, SEO brings visitors to your website who want what you’re selling. When you figure out and use the exact words your customers type into search engines, you pull in people who are looking for you. This approach boosts both the number and quality of visitors, as the folks who find your site are hunting for just what you have. To get keywords right, you need to dig deep and find the best-performing words in your field. Then, you have to weave these words into your website’s writing, descriptions, titles, and headings. This helps search engines get what your content is about pushing you up in search results. In the end, your site attracts people who are more likely to become customers giving you more chances for sales. At its core, keyword optimization is key to SEO. It links your business with the right people helping you grow and succeed.

 

3. Better Experience for Users

SEO isn’t just about keywords. It’s about making the whole website better for users. A website that works well loads faster. This is key to keep people on your site. If a page takes much time to load, people usually leave. Also, your site needs to work well on phones and tablets. More people use these to look at websites now. Your site should be easy to use. It should have menus that make sense and clear buttons to click. All these things help your site rank higher on search engines. Search engines like sites that are good for users. When people have a good time on your site, they stay longer. They look at more pages. This helps your SEO and makes target audience more likely to buy your service or product. In the end, if you focus on making your site good for users and use the right keywords, you’ll have a better SEO plan. This helps both search engines and users, and makes your business grow over time.

 

4. How to Make People Trust You and Believe You

People think websites that rank high in search results are more legit and reliable. When your site keeps showing up at the top of searches, it tells folks your business knows its stuff. By always putting out good useful content, you make people believe in you more. To stay at the top, you gotta keep making content tweaking your SEO, and staying on top of what’s new in your field. As your site becomes the place people go for info, it helps make your business look like a big deal in its area. This reputation not brings in more visitors but also makes people trust you so they’re more likely to interact with your brand. This trust is key for getting people to buy stuff, ’cause they’re more likely to shop from a site they think is dependable and smart. Plus, being seen as a leader in your industry can open doors to team up with others, which can boost your business’s rep and reach even more. To sum up, a high-ranking website not gets you seen more but also builds trust and authority leading more visitors to become customers.

 

5. Marketing That Won’t Break the Bank

SEO costs way less than old-school ads. It zeros in on people already looking for your stuff online so you’re not wasting time on audience who don’t care. This means you get more results for your money. With SEO, you’re pulling in free traffic, which lasts longer and is cheaper than paying for ads all the time. It’s all about turning visitors into buyers through great content, a smooth website, and cool deals. By giving out useful info and interesting stuff, you can warm up potential customers and show them why they should buy, without being forced. Plus, once you’ve got your site all set up for SEO, it keeps bringing in the right people and leads without much extra work. This smart move not cuts down on marketing costs but also makes your investment go further making SEO a must have tool to help your business grow .

 

6. Long-Term Strategy

Unlike paid ads that stop working when you run out of money, SEO keeps helping for a long time. When you work on making your website better, you make it more important in your field. This keeps making your site show up higher when people search for things. Unlike paid ads that work fast but don’t last, SEO builds up over time. It makes your site easier to find and more trusted. As your site gets better and shows up higher, more people who want what you sell finds you. This long-term plan not just brings in more of the right people but also makes your business look good in your field. Plus, SEO can keep helping long after you first pay for it, giving you more for your money over time.
SEO is a smart long-lasting way to keep getting new customers without spending too much.

 

7. Smart Data Digging

SEO gives you useful info about how customers act through smart tools like Google Analytics. These tools show you lots of details on how your website is doing, including the exact words that bring people to your site. When you look at which search terms are getting visitors to your pages, you can make your keyword plan better to reach your audience. Also, you can see which pages people like most and figure out how they move around your site. This info shows what content clicks with your audience and points out areas you might need to fix. For example, you might find that some pages make people leave or don’t keep them interested, which means you need better content or to make the page easier to use. By using these insights, you can keep making your SEO plan better, fix areas that aren’t doing well, and make choices based on real info to boost how your whole site works. This lets you make your site work better and be more appealing without having to talk to your target audience. In the end, the usable info from SEO tools helps you create a more interesting and successful online presence.

 

In today’s online world, SEO plays a big role to boost sales and help your business grow. It makes your website easier to find, brings in people who are interested in what you’re selling, makes your site better to use, builds trust, and doesn’t cost much. SEO lets businesses do well without having to talk to customers . Making SEO a key part of how you market online can lead to steady growth and a strong presence on the internet.

When businesses understand what’s true and what’s not about SEO, they can use it to its full power to drive sales and do well for a long time.

Author Info

Safwan, Digital Marketing Strategist in Kannur , Student Of CDA Digital Marketing Institute Kochi

The Digital Marketing Myth into a Miracle

The Digital Marketing Myth into a Miracle

Is Digital Marketing Just a Myth?

Yes, indeed, so-called digital marketing is just a myth. I understand that you and the other gentlemen here are highly offended by this statement. But please excuse me; digital marketing is not only a myth; it is a disaster.
This will waste your precious time and money. Hey, hold on and wait a moment. Don’t hit the back menu. While initial statements might feel catastrophic, here’s the truth: digital marketing is not a myth, and it is not a disaster either. That is really a powerful tool that facilitates miracles.

What is, in fact, digital marketing?

Marketing as a branch is too broad, and what is considered and rebranded as digital marketing is a small section of marketing. It is the process of promoting goods or services with the help of the Internet.

In other words, it is a cycle flowing through the awareness level and leading to the sale destination. If proper knowledge and techniques of digital marketing are used, then it works wonders. For many, it is filled with superstitions and illusions. That is why I called digital marketing a myth.

 

Let’s reveal a few of the most prevalent ones:

The Digital Marketing Myth into a Miracle

The Myths!

1. Digital marketing is equal to instant victory.

There are some individuals who believe that the success of a company can be achieved within two or three days through digital marketing. While digital platforms are very efficient when it comes to reaching out to and targeting users, achievement, which never comes easy, is always a process that has to be fulfilled through patience and properly laid-out strategies. The process of establishing a good image on the internet with the viewers of the site is gradual, and establishing a good rapport with the intended audience is also not a one-day process.


2. More traffic equals more sales.
The idea that more internet traffic equals more purchases is another widespread misconception. The quality of the traffic is equally as important as the quantity. However, the main objective is to turn them into paying clients.


3. Both social media and social media marketing are free.
Many people think that being active on social media is the same as getting free advertising. Despite the fact that social network accounts are free, significant outcomes need some paid campaigning.


4. Traditional marketing methods will be replaced with digital ones.
It is still debatable whether digital marketing will replace traditional marketing or not. Digital marketing is actually a better method since it introduces other ways through which people can engage and assess themselves. In most cases, an effective marketing model is a combination of digital and traditional marketing techniques to ensure maximum results.


5. SEO is keywords.
Keywords are a subset of search engine optimization. Thus, while keywords play an important role in SEO, it is still important to consider the following facts: user experience, friendliness, site speed, and building authority links.


6. Digital marketing is a one-time process.
Sorry, digital marketing is not a one-time process. Companies are different in their activities; they have objectives, target clients, and market competitors. The once-away process is not working with digital marketing strategy because it interacts with humans, and everyone’s emotions are not constants.


7. Email marketing is outdated.
The majority of people have the misconception that, because of modern developments in communication, particularly social networks, e-mail is no longer relevant. The value of mail as a customer relations instrument as well as a conversion driver cannot be discounted. The combination of email marketing with other Internet promotion techniques helps to increase the efficiency of addressing and attracting the targeted audience.


8. Digital marketing is only for big businesses.
Owners of small businesses hold the superstition that digital marketing is only for big businesses. Small-scale businesses can provide proper branding of their products and services to their target clients through digital marketing, social media advertising, SEO, and others.


9. It is enough, or even necessary, to have a website.
Sorry guys, a website itself is not enough. It is a preliminary step that is critical. However, in order to attract and maintain the user’s attention, the website has to be adapted for easy navigation and SEO, updated with new materials frequently, and user-friendly and responsive for all types of screen sizes, especially mobile. Also, Google’s business profile is an essential factor that needs to be discussed when talking about digital marketing.


10. Social media marketing is all about likes and followers.
For better reach, likes, comments, and followers play a significant role, but they are not enough. Social media marketing is all about finding and targeting the right audience, raising awareness of them, building relationships, and finally converting them into customers. It’s an iterative process.

The Digital Marketing Myth into a Miracle

The Digital Marketing Myth into a Miracle!

Thus, digital marketing can be a disaster or a miracle for branding; it all depends on how it is done. Digital marketing is not only a tool but a flexible and active heuristic that allows brands to reach their consumers, engage them meaningfully, and grow significantly.


Thus, when companies and organizations understand and accept the possibilities opened by digital marketing, they can start conquering business problems and making optimum use of digital channels. Now, let us escape from the myth of digital marketing. Indeed, it is an enabler for innovation, market leadership, and long-term success in today’s digital era.

Author Info

Anupkumar M Freelance Digital Marketer in Kerala,  One of the digital marketing student of CDA Live  Online Digital Marketing Course

Why Digital Marketing is Gaining Equal Importance with Professions

Why Digital Marketing is Gaining Equal Importance with Professions?

Digital Marketing: The Next Big Thing

Engineers and doctors were once seen as the heights of success and deserving of great respect. Their knowledge, supported by years of hard learning, was excellent. However, things have changed. A new class of professionals is developing today, and they are armed with a different type of power: digital marketing power.

For what reason is digital marketing becoming so popular? Now let’s get started.

The World Came Digital:

The internet has completely changed the way we work, live, and consume. Big and small businesses equally are realizing the enormous potential of the digital world, and in order to successfully navigate this vast digital landscape, they need experts—digital marketers. The same way that doctors diagnose diseases, prescribe treatments, and track progress, digital marketers also understand the online world and know how to connect brands with their target audience.

The Modern Language;

The language of the modern customer is digital marketing. It’s how we look up things, investigate brands, and decide what to buy. Search engine optimization and social media influencers are only two examples of how the digital world affects consumer behavior.

The people who fill in the gaps between companies and customers are digital marketers. They are skilled at creating engaging stories that attract audiences and comprehend the subtleties of online behavior.

A Variety of Opportunities;

Opportunities in the developing field of digital marketing are almost endless. It’s an area where science and creativity exist and creativity meets data. There are new challenges to overcome and chances to develop every day.

Digital marketing presents a rewarding career path for people with a love of technology, a gift for stories, and a drive for problem-solving. It’s a career that allows you to positively influence companies and help them succeed.

Thus, digital marketers are the designers of the present business environment, while doctors and engineers remain the basis of our society. Their influence is only increasing and their talents are more important than ever.

Are you ready to start your journey with digital marketing? Come join our digital marketing program at CDA Academy, known as the top online educator for digital marketing in India. Book a session with us to learn about our offline courses in digital marketing at our centers in Kochi and Kozhikode.

Author Info

ABU SHAHEEN Freelance digital marketer in Palakkad, 

How AI is Transforming Social Media Marketing

How AI is Transforming Social Media Marketing?

As a digital marketer Specialist in Qatar, I handle many social media accounts for different brands. My days are busy creating interesting posts, watching interactions, answering customer questions, and looking at numbers to change my plans.  Despite my best efforts, I sometimes feel stressed. Then, I discovered the power of using Artificial Intelligence (AI).

Make social media easier and more effective with AI. Discover how AI is revolutionizing social media!

Table of Contents

A New Age of Social Media Marketing

AI in social media marketing uses smart technology to study how people interact and share data on social platforms. This means I can use AI tools to create content, monitor social media activity, improve brand visibility, target and manage advertisements, and even research influencers. These AI insights help me make decisions based on data, creating a better social media strategy. I always want my social media feeds filled with relevant and practical content, including advertisements. This is where AI stands out, offering personalized experiences that can change digital marketing.

Engaging Audiences through Personalization

I start by exploring AI’s capability for customization. I learned that AI can analyze vast amounts of user data to understand preferences, behavior, and interactions. This enables the creation of highly personalized content and recommendations, keeping my audience engaged. One day, I noticed that posts about sustainable living get more engagement on my eco-friendly brand’s page. With AI, I can change content based on user interactions and interests, keeping participation rates high. AI also helps me divide my audience into detailed categories, making my marketing campaigns more focused and effective.

Effortless Content Creation

Creating fresh content daily was challenging for me. I discovered that AI tools can generate social media posts, articles, and other content types, saving me valuable time and resources. For instance, deep learning technology helps me create impressive visuals and edit videos to improve design and aesthetics. AI also helps me in suggesting the best times to post, preferred message formats, and trending topics, showing maximum visibility and engagement. My content strategy is now stronger than ever.

Connecting with the Right Influencers

AI is very useful for influencer marketing. I use AI to find influencers whose followers match my brand’s audience. I can track their performance and see how many followers they have, helping me choose the best influencers to work with. AI also makes it easier to manage relationships with influencers. It improves communication, helping me keep strong and productive connections with them.

Enhancing Customer Support

For me customer support is crucial, and AI-powered chatbots are my helping hands. These chatbots handle common inquiries and problems, providing instant support and freeing up human agents for more complex tasks. AI also performs sentiment analysis, understanding public opinion about my brand through social media posts and comments. With AI-based automated response systems, I’m able to give quick and consistent communication, providing customer satisfaction and loyalty.

Smart Advertising Strategies

Advertising is a significant part of my job, and AI makes it more efficient. AI helps me target and retarget users based on their behavior, leading to better conversion rates and return on investment. AI tools assist in creating ad copy and visuals, allowing me to test multiple combinations and choose the most effective ones. AI continuously monitors ad performance, offering recommendations for improvements. My advertising campaigns become more effective and less time-consuming to manage.

Exploring AI Tools for Social Media

  1. Chat GPT: Generates human-like text on various topics, helping me craft engaging posts and responses.
  2. DALL-E and Midjourney: Create impressive visuals from simple prompts.
  3. Predis: stands out as the best AI meme generator, offering a seamless and creative experience for generating memes with AI technology.
  4. Brand24: Leading AI tool for social listening, providing unparalleled insights.
  5. MagicStudio: Top AI tool for crafting engaging social media images with innovative technology.
  6. Sprout Social:  AI-powered social media management platform that automates engagement, publishing, and analytics.
  7. Upfluence: Finds, engages, and analyzes influencers for effective marketing.
  8. CapCut: An AI-powered video editing tool for creating high-quality videos.
  9. Grammarly: Improves writing by correcting grammar, punctuation, and style.
  10. Canva: utilizes AI technology to enhance the creation of unique images, designs, and videos, making the creative process more efficient and innovative.
  11. Motion: Top AI tool for organizing social media marketing schedules with precision and ease.
  12. VistaSocial: AI tool for writing and scheduling consistent social media posts.
  13. SocialBu: creates engaging Instagram captions and suggests hashtags for better visibility.
  14. QuillBot: it helps with writing and paraphrasing text, enhancing clarity, and improving content quality.
  15. Buffer: generates and repurposes content to optimize engagement across social platforms.

These tools simplify social media management, refine marketing strategies, and boost customer engagement. I can now filter through large volumes of information, understand my audience better, and stay ahead of trends.

Conclusion

Understanding AI and its abilities is key to improving my social media marketing. Recognize that AI can help create and improve content, and automate ad campaigns, offering many new opportunities. Marketers who use AI to analyze data can provide the right content at the right time, effectively meeting their audience’s needs. For me, AI is a valuable partner that changes how I approach social media marketing. It makes my work more efficient, impactful, and rewarding.

Author Info

Siraj Digital Marketing Specialist in Qatar​, One of the digital marketing student of CDA Digital Marketing Course institute Calicut

How to Choose Digital Marketing Courses Online Vs Offline

How to Choose Digital Marketing Courses? Online Vs Offline

Digital marketing has become the underlying foundation for the growth of any business today. The considerable growth of career opportunities in digital marketing is also making it the go-to career option for today’s youth. But what about learning digital marketing? Have you ever wondered how to choose the right mode to learn digital marketing? Many of you might find it difficult to choose between an online digital marketing course and an offline digital marketing course.

One must consider choosing the right learning mode, according to their needs and preferences, availability, schedule, and expenses. Some of you might be students looking to begin a fresh career out of digital marketing, some might be entrepreneurs or working professionals looking to advance their careers with particular skills. So, finding and choosing the right mode of learning is also important.

Table of Contents

How to Choose Digital Marketing Courses? Online Vs Offline

DIFFERENCE BETWEEN ONLINE & OFFLINE COURSES

  • ONLINE COURSE – Online digital marketing courses are in high demand today because of their customizable and scheduling benefits. Online courses are now becoming popular with an array of advantages they offer including accessibility, flexibility, cost-effective nature, duration, experience with live projects, and much more. Most suitable for students, working professionals, and homemakers, this mode of learning can become a side-by-side skill enhancement measure. 
  • OFFLINE COURSE – Offline digital marketing courses are classroom-based interactive sessions. Newcomers to digital marketing prefer this mode of learning as the perfect classroom setup is the best for a proper understanding of concepts. This mode of learning provides a structured learning environment with hands-on experience on live projects. Most suitable for people who can dedicate their time to learning new skills.
How to Choose Digital Marketing Courses? Online Vs Offline

FEATURES OF ONLINE DIGITAL MARKETING COURSE

Online Digital marketing Courses have become popular during the past years due to various factors that make it a primary choice for certain categories of people, especially those who cannot go to a physical classroom at a given time. Let’s consider each one and enter into their nuances.

  • Live & Recorded Classes – Offline classes help you have a practical understanding of concepts, but what if you miss a session? You will be approaching your trainer in person, right? But with the accessibility to live and recorded classes, online classes help you reach the core of the concept. You can watch and rewatch the top-notch instructions whenever you want, and become thorough in it. 
  • Placement Assistance – The reason for us choosing a Digital Marketing program is either because of passion or because of building a fresh career. Yes, we spit it out! Digital marketing is a strong, successful, and interesting career if you like to stay ahead of this digital world. With an online digital marketing program, you can land on the best career opportunities, across the globe. So, no need to be skeptical about the possibilities of an online digital marketing program. 
  • Global Careers – As we have already mentioned, you can land a global career if you have an online digital marketing qualification. Not only professional qualifications but also a short-term digital marketing course can help you pave your way towards a promising career. 
  • Entrepreneurship & Freelancing – Most of our youth are entrepreneurs now, with dreams to build their own. But if you are not, no issues. Learn the nuances of digital marketing in-depth through an online digital marketing course and prepare your ground for becoming an entrepreneur. Freelancing is another way to earn handsomely with a digital marketing qualification. You can get access to a career that can be done at any time you want, anywhere in this world. Freelancing is a great career nowadays, you know. 
  • Advanced Education(tools) – Online digital marketing training is the best when it comes to learning advanced tools. Offline digital marketing courses may fail to stay updated with their traditional curriculum, but you know what, online courses are always up-to-date. 
  • Personalized & Interactive Mentorship – Online digital marketing courses provide personalized mentorship from experts. Valuable insights, individual feedback, and on-time doubt clearance are some of the best things one can have while considering an online digital marketing program.  
  • Live Industry projects – Experience with live projects is a major attraction of online digital marketing courses. Institutions help you become industry-ready by providing exposure to live industry projects and encouraging professional connections. You can easily apply your learned skills in hands-on practical projects and assignments that can be easily added to your portfolio. 
  • Cost Effective – Online digital marketing programs are cost-effective compared to offline classes. Offline classes need paid trainers and a perfect classroom setup to make the students feel like an exact classroom around them. But there are no such things in the case of online classes and they can scale a large number of students at the same time. As a student, you can save a considerable amount on commuting and accommodation if you are up for a digital marketing course online. 
  • Internship – An internship after an online digital marketing course is a plus as you can get valuable work experience through it. Opportunities to engage in real-time projects under the mentorship of a professional guide are the best way to improve your skills and enhance your employability as a fresher. The real-time use of tools, ability to build a professional network, and enhanced resume make you an impressive candidate for interviewers and employers.
  • Collaborative Learning Community – It is often said that online classes are full of boredom due to doubts about getting interactive classes like offline classes. However online classrooms are just as interactive as offline classes. The collaborative community enhances your learning environment where you can communicate and share your ideas, knowledge, and queries. Group projects and peer reviews are common, providing practical insights into your learning.

CONCLUSION

Hope you got a better understanding of the features of the online digital marketing class. Now, don’t you wanna know about offline digital marketing classes? Will publish that blog in the coming days. Stay tuned to learn more about offline digital marketing classes. 

At CDA Academy, we make you the most demanded practicing digital marketer with 100 hours of live online sessions through the best live online digital marketing program in India.  With one million job opportunities in your hands and 1000+ placement records in our portfolio, ours is the best online digital marketing course in the current industry. We provide a one-month internship on our live projects at Quadcubes Digital Marketing Agency in Kerala as part of your training with us. 

You can book a session with us to learn more about the best digital marketing course provider.

accounting for freelancers - with free resources

Accounting for Freelancers – With Free Resources

Digital marketing freelancers excel at thinking outside the box to create amazing designs, strategies, and creatives for their clients. But when it comes to money matters, many of us find ourselves biting the bullet.

As freelancers, our income tends to vary due to fluctuating expenses and revenue from each client. Accounting is essential to ensure that you are not operating at a loss.

Table of Contents

THE STORY OF AHMAD

Let’s meet Ahmad. A recent graduate from CDA Academy and a digital marketing freelancer in Dubai.

Ahmad always thinks outside the box and can come up with amazing colour and design combinations to create stunning posters and digital resources. However, when he sees numbers and accounting tables, it’s like he is seeing an alien language.

 

For our accounting example, let’s consider that Ahmad is renting a new laptop to assist with his graphic designing for 50 Dhs per hour. The laptop consumes 10 watts of electricity per hour, and 10 watts of electricity costs 15 Dhs.

 

John hired Ahmad to create a poster to announce the opening of John’s new business. Ahmad charged John 300 Dhs for the project.

 

Let’s see how accounting works for Ahmad.

Accounting consists of three main areas:

 

  • Cost Accounting

Your revenue is generated from your customers. Cost accounting is about assigning a cost to each unit of service provided. It helps you understand where you spend the most money.

Example: Ahmad took two hrs to design the poster. 

2 hrs of laptop + 2 hrs of electricity = (2×50)+(2×15) = 100+30 = 130 Dhs. 

His profit is 170 Dhs. This is part of cost accounting.

 

  • Financial Accounting

Financial accounting is the art of recording, summarising, and reporting financial transactions.

Example: Ahmad uses software to track his transactions. He provided an invoice to John using this software. Recording his income from John, invoicing John, and recording the cost of his laptop and electricity are parts of financial accounting.

 

  • Management Accounting

Management accounting involves using financial data to interpret and grow the business.

Example: Ahmad considered the cost of his laptop and electricity while billing John. He also needs to consider the cost of his time and other factors such as stationery, taxes, internet, insurance, etc., to ensure that he is not operating at a loss. Considering the pricing based on all these is a part of management accounting.

TIPS TO CONSIDER

While doing your accounting, consider the following tips to ensure your finances are managed properly:

 

  • Separate Personal and Business Expenses

Always separate your personal and business expenses to ensure efficient invoicing, costing, and management methods. Mixing these two will make it very hard to calculate your profits.

 

  • Be Aware of Expenses

From day one, ensure that you are tracking all your expenses. Chronology is very important. Include your office supplies, electronics, telecom charges, office expenses, and any other costs. This will help you ensure that you are not overpaying your expenses or undercharging your customers. By maintaining proper records, you will be able to make informed decisions.

 

  • Plan Your Finances

Like most businesses, freelancing will bring fluctuating income. Plan your finances, including your expenses and personal expenses, to ensure that you do not end up with a zero balance account at any point in time. Set funds aside from peak-performing periods to compensate for slower periods.

 

  • Automate or Use Software

Relying on software and automating your records is an efficient way to ensure cash flow, track expenses and income, and prevent omissions from your daily activities. Using only manual bookkeeping is not efficient. 

Software will help you generate reports easily based on every transaction so that you can focus on your primary work.

 

  • Invoice

Always invoice your client using a professional-looking invoice stating the date, service, and price. Proper documentation ensures that your services appear professional and aids in cash flow. An invoice will also provide a clear picture to your customer.

 

  • Plan, Review, Upgrade

As a new freelancer, there is a high chance you might undercharge your clients. Proper planning is key to ensuring you receive your worth. As you gain more customers, review your pricing to ensure that your costs, including new subscriptions, new equipment, and any new help you hire, are included in the pricing. 

Regularly review and upgrade your prices. Regular planning and reviewing are key to ensuring the long-term sustainability of your services.

RESOURCES

Here are three free resources that you can use regularly for your accounting purposes as a digital marketing freelancer:

 

  • Wave: Wave is a free accounting software that helps you invoice your customers, record your income and expenses, and track your cash flow. Wave
  • Zoho Books: Zoho Books’ free version can be used for simple transactions and invoicing. It also has a time-tracking feature. Zoho Books
  • Akaunting: Akaunting is an open-source, free-to-use platform (on-premise version). A cloud-hosted version is also available for a charge. Akaunting

 

These three platforms are free to use. Based on personal experience, if you are new to the world of accounting, I would suggest starting with Wave as it is simpler to understand and easier to use.

FINAL THOUGHTS

Accounting is a vast field with different rules and regulations. Freelance digital marketers like me who are interested in reports and data can easily learn more about accounting from different platforms to increase their knowledge.

 

Managing your finances is both a science and an art. Clear-cut planning is required to ensure that our banks and wallets do not run dry.

 

We all know a friend who works in accounting. If you ever reach a point where you cannot understand or move forward regarding accounting, ask them. Share, learn, and grow!

AUTHOR INFO

Mohammed Suhail Abdulla, Digital Marketing freelancer in Dubai

One of the digital marketing student of CDA Live Online Digital Marketing Course.

How Digital Marketing is a Solution for Economic Development

How Digital Marketing is a Solution for Economic Development?

We came very far from the catastrophic pandemic COVID-19 and we are more or less figuring out ways to tackle solutions for many of the problems that happening around us. Do you still believe life is as same as it is two years back? Or it is one year back? Thinking of those days and months still seem horrific. Luckily we were all safe. Thanks to everyone who made us safe and feel us safe. The one thing that got made us all united at that time was the presence of digital media. From the new dimension of work –“from home” to unmatched range issues we made to lie in zoom classes, to the very new recipes we add to our Taste buds and to the funniest and quirkiest contents that made us burst into laughter and far most importantly the needs and wants of people that we made sure to reach out to those in needs. The digital involvement is unavoidable.


People realized the importance of digital presence. It’s applicability and functionality .From ordering our needs to paying bills through online, everything is one click away. Nowadays, marketing is one of the things that helps businesses and audiences to excel in this digital age. This is a better development strategy as it connect audience from every corner of the world. Let’s check out what are the Roles of Digital Marketing in Development? How it can strengthen the major problems that we face today? Let’s dive in deep to understand this.

Table of Contents

What is Digital Marketing?

Digital marketing, also referred to as online or internet marketing, it is the practice of conveying communications via digital channels that can be accessed by electronic devices such as computers, tablets, and phones. Digital Marketing use internet assessed technologies to connect and engage audience. The emergence of digital marketing begins with World Wide Web (www) in 1989. As many platforms now applicable and is widely used by people around the world it’s necessary to build and connect with people.

Role of Digital Marketing in Development.

Digital Marketing is growing ever stronger and there is an increased investment and interest in it. It is allowing businesses to build their brands and to reach wider audience and most significantly understanding customer behaviour. Some key roles digital marketing plays in business.

  • Giving companies the tools that they require to maintain efficient operations.
  • Providing considerably more affordable customer outreach for firms than traditional marketing methods.
  • Increasing the development of ties between companies and their clients, giving them timely information about their goods and services, and increasing revenue.
  • Giving companies an effective platform to use digital channels including websites, social media, email, and search engines to connect with their target audience.
  • Giving companies of all sizes a competitive edge by enabling them to compete on an even playing field.

In Skill Development and Job Creation:

As Businesses are driving their growth in online. It is significant to require skilled professionals in areas like SMM (Social Media Marketing), SEO (Search Engine Optimization), Content Marketing and data analytics.

This gives Jobs to various writers and Creative minds in areas like marketing, Design, Content writing and more.

Developing the Startup Ecosystem and E-Commerce

In India, e-commerce has grown significantly, thanks to digital marketing. Digital marketing techniques have been used by online marketplaces like Flipkart, Amazon, and Paytm to draw in and keep consumers, which has led to the rapid expansion of online shopping. Moreover, the nation’s growing startup ecosystem has been scaled by digital marketing. Digital platforms have been used by startups in a variety of industries, such as food delivery, healthcare, and education, to attract consumers, obtain capital, and grow their companies. In addition to encouraging innovation, this has drawn both domestic and foreign investment, accelerating economic growth.

Recent startup named Digital Labour Chowk (DLC) is India’s first technology-driven platform that facilitates and connects daily wage workers with work.

Most Importantly digital marketing is helping MSME’s and various household workers, and creative minds to promote their product and skills through various platforms.

Data-Driven Decision Making

Businesses may access a wealth of data through digital marketing, which gives them important insights into the tastes, behavior, and market trends of their customers. Businesses can collect and evaluate data on customer interactions, website traffic, and campaign performance using analytics tools and platforms. Businesses can enhance their overall efficiency, optimize marketing efforts, and make well-informed decisions by utilizing this data-driven approach. Businesses can create customized offers, focused marketing efforts, and improved customer experiences by utilizing consumer data, which will ultimately result in higher income and sales.

Our economy has been greatly impacted by the transformation in corporate operations brought about by digital marketing. It has accelerated company expansion, made employment creation easier, and supported the growth of the start-up ecosystem and e-commerce industry. Digital marketing has encouraged economic inclusion and released the entrepreneurial spirit by democratizing access to markets and enabling companies of all sizes. The potential for more development and innovation in the field of digital marketing is enormous as our country continues to grow their digitization, indicating a bright future for the economy of all countries.

Now that we have seen how digital marketing impacts development. Ever wondered how it could be used in various sectors?  What are strategies Digital marketing can implement in certain fields? And the Tools where we can implement our marketing Strategies?  Let’s check that out.

Digital Marketing strategies involve Search Engine Marketing (SEO) mainly used to rank our websites in search results. Why we have to rank our website is a question that can arise here, well there are over 694,000 searches conducted on Google alone in every second. If not indexed well then you are going to miss out. It is not about “being” in the network but importantly “to be visible to the user”. Then we have SMM or Search Engine Optimization where we use our social media platforms to publish our content, this makes communication easier with the audience as it is using audio and video. Then comes Email Marketing, It offers to send emails to existing clients in an effort to keep in touch with them during the duration of the business relationship, as well as to draw in new ones and to keep in touch with the existing ones. And there is more of affiliate marketing, Buzz marketing, weblogs and more. Digital marketing strategies are now implemented in tools like mobile apps, Electronic product configurators and verifiers, Electronic coupons, e- Survey to know the customer experience, to customize their products according to the options available to them and to generate loyalty ratio.

Okay. Isn’t this a lot to know? In this digital age, keeping up with the latest developments and trends doesn’t seem all that horrible, and who wouldn’t want to be a part blooming digital future? In this digital era, let’s work together to inspire and build ourselves to create a community of Developers and aspirants for a better future.

Conclusion

Excited to dive right into studying digital marketing? Hop in right away at CDA Academy where hundreds of Digital aspirants are connected, created and inspired across the globe.

Thank you for your time if you have read this far.

Author Info

Fathima Jilna Best Digital Marketing Specialist in Malappuram | One of the Students of CDA Digital Marketing Institute Kochi.

Influencer Marketing Building Authentic Partnerships

Influencer Marketing Building Authentic Partnerships

In today’s digital world, influencer marketing has become a cornerstone of many successful marketing strategies. But what exactly is influencer marketing? At its core, it’s a type of social media marketing that relies on reviews and product mentions from individuals who have a large social following and are viewed as experts within their field.

 

Gone are the days of boring, scripted ads. Today’s influencer marketing is about creating real, meaningful partnerships between brands and influencers, where both sides bring value and create content that truly connects with their audience.

 

Have you ever spotted a fitness star’s video pop up while you’re enjoying your meal? They’re passionately talking about a new gym or workout plan. They’re not just repeating lines from a script but sharing personal workout routines and fitness tips. You can feel how they genuinely believe in their program. Therefore, your food loses appeal, and you feel compelled to go to the gym instead. That’s the magic of influencer marketing! It’s all about authenticity and genuine connections that can inspire real change.

Table of Contents

Why Authenticity Matters

Remember the last time you saw a sponsored post that felt forced or fake? You probably scrolled right past it, didn’t you? Today’s audience is pretty sharp and can spot fake promotions a mile away. They value honesty and openness more than ever. When influencers truly believe in the products they promote, their passion spreads more than ever. Their followers sense it. This authenticity builds trust, and trust is the cornerstone of this business.

 

Imagine a bridge made of trust between you and your audience. If that bridge is strong, they’ll follow it anywhere, even to the point of purchase. Authentic ads by trusted influencers create that strong bridge, converting casual viewers into loyal clients

Finding the Right Influencers

So how do you pick the perfect influencers for your brand? It’s no longer just about the follower count. You need to find influencers whose content and products relate and align with your brand. They should have a genuine connection with their audience and should create content that feels authentic.

 

Consider this approach similar to dating. You wouldn’t marry someone just because they have a large social circle, right? You look for shared values, chemistry, and mutual respect. Similarly, find influencers that naturally fit your brand’s ethics. Micro-influencers or Nano-influencers with smaller but highly engaged followings can be incredibly powerful. They build stronger bonds with their followers, resulting in more meaningful conversations and higher engagement rates.

Building Genuine Relationships

Now that you’ve identified potential influencers it’s time to build a relationship. Think of this as nurturing a friendship. You wouldn’t ask new friends for favors the moment you meet them. Instead, you’d get to know them, understand their interests, and find common ground.

 

You could always start by sending a personal message. Share your brand story. Convey your values. Explain your collaboration goals. Ask about their interests and learn how they work with brands. This first chat is crucial, it sets the tone and ensures mutual agreement.

Crafting Authentic Content

Content, as always is king, and therefore it must be authentic and engaging. For this to work with influencers, brainstorm ideas that fit their style. Give them creative freedom to showcase your product in a way that feels natural and real.

Suppose you’re a fitness brand. Instead of asking an influencer to hold up your product and smile, collaborate on a workout video where they genuinely use your product and explain how it fits into their routine. The more natural and real the content feels, the better it will perform. Authenticity is like adding spices to a dish, it improves its flavor and appeal.

The Future of Influencer Marketing

The future of influencer marketing is clear-cut and will shine through in time. Naturally, as technology evolves, so will the methods and strategies used by influencers and marketers. For influencers, Ad revenue plays a huge part in their income. Therefore, they will work together and engage with their followers.

 

Soon there might be even more technological advancements such as Step into a virtual store with your favorite influencer as your guide, Virtual Reality (VR) and Augmented Reality (AR) will play an increasing role in influencer marketing. This makes the experience all the more real and sensory-rich. These technologies are still in their growth phase, with the future holding exciting possibilities for their development. Moreover, the emphasis on the Community and Niche market will continue to grow.

The Bottom Line

Influencer marketing is all about building authentic partnerships that resonate with audiences on a deeper level. It’s about finding the right influencers who share your brand values, creating genuine content, and measuring success through meaningful metrics. By focusing on authenticity and transparency, you can build trust with your audience and drive real engagement.

 

Think of your influencer marketing efforts as a journey. Along the way, you’ll meet incredible people, create amazing content, and build lasting connections. The future of influencer marketing is bright, and with the right approach, you can build powerful, authentic partnerships that drive success for everyone involved.

 

So, follow the power of authenticity and watch your influencer marketing efforts soar. You’ve got the roadmap, now it’s time to start the journey. Happy travels!

Conclusion

New to digital marketing? Look no further! As the largest agency-based digital marketing institute in Kerala and a leading provider of live online digital marketing programs in India, we’re here to guide you every step of the way.

 

Interested in learning more about our digital marketing courses in Kochi and Calicut? Book a session with us today and discover how you can harness the full potential of digital marketing to take your career or business to the next level!

Author Info

Angel Maria Saleem Freelance Digital Marketer In Kottayam 

One of the Students of CDA Digital Marketing Institute Calicut

Power of Social Media Campaign to Drive Sales and Generate Customers

Power of Social Media Campaign to Drive Sales and Generate Customers

Niya gazed out of her balcony, feeling disappointed about how her day in college went. Now, two problems bothered her. Firstly, she didn’t get selected for the dance audition, for which she had so eagerly practiced for the last two weeks. She loved the idea of being a part of her college’s dance club, the coolest club out of all the others. However, the competition was high, and her dream slipped through her fingers like sand. Secondly, a family get-together on this day forbade her from joining her friends for the much-anticipated movie outing. Now she’s stuck at home with a huge fear of missing out (FOMO). The urge to do something cool or different haunted her. As she scrolled through her phone, social media notifications pinged relentlessly, each one a reminder of the fun she was missing out on. The photos of her friends at the movie theater, the dance club’s posts about the latest auditions, and the trending challenges all beckoned her to engage.
Unable to resist, Niya found herself diving into the world of social media. A particular campaign caught her eye—an online dance competition hosted by a popular influencer. The prize was a chance to feature in a music video and gain significant online recognition. It wasn’t the dance club but an opportunity to showcase her talent on a different stage. With renewed energy, she decided to participate, recording and uploading her dance video with hope and excitement.
This experience made her realize the immense power of social media. It could transform her mood, offer new opportunities, and connect her with a larger audience beyond her immediate surroundings. Despite the disappointments of her day, social media provided a platform to chase her dreams in a way she hadn’t imagined before.
Today, we will discover the power of Social Media Campaigning.

Table of Contents

What is Social Media Campaigning?

Social media campaigning involves creating and sharing content on social media platforms to achieve specific marketing objectives. This can include increasing brand awareness, engaging with audiences, driving website traffic, and generating sales. Effective social media campaigns utilize various types of content, such as videos, images, blog posts, and user-generated content, to capture the interest and participation of the target audience.

Why do Social Media Campaigns Work?

Unlike traditional advertising, social media offers real-time interaction and personalization. Here are a few reasons why these campaigns are so effective:
Widespread Reach: Social media platforms have billions of users, providing a vast audience for campaigns.
Targeted Advertising: Brands can tailor campaigns to specific demographics, interests, and behaviors.
Real-Time Interaction: Immediate feedback and engagement from users create a dynamic marketing environment.
Cost-Effective: Compared to traditional advertising, social media campaigns can be more affordable and flexible.

Setting Social Media Campaign Goals

  1. Improve Brand Awareness

Your business can boost brand awareness on social media by sharing your campaigns on different platforms, using specific hashtags, and offering incentives for followers to share your content and tag friends.

Improving brand awareness through social media doesn’t have to be time-consuming. Did you know that 91% of marketers saw increased brand visibility by spending just a few hours per week on social media?

A great example of using social media to increase brand awareness is Apple’s Shot On iPhone campaign. Users take high-quality photos with their iPhones and post them on Instagram with the hashtag #shotoniphone, and Apple shares selected photos on their page. This campaign has over 4.3 million posts and gives participants a chance to have their photos featured on a billboard. Apple’s campaign boosts brand awareness through Instagram, the hashtag, and user sharing.

 

  1. Connect with your Audience

Connecting with your audience is crucial in all types of marketing. In a world with increasing distractions and our attention spans as short as goldfish, it is super important to come up with the right marketing tactics. The good news is that social media makes it easier to connect with customers all around the world.

In a social media marketing campaign, you want the audience to get connected on a surface level, through likes, comments, and follows as well as on a deeper level through relatable posts that resonate emotionally with your brand or products.

Coca-Cola’s ‘Share a Coke’ campaign is a great example. By printing people’s names on Coke bottles, they personalized the buying experience, making customers excited to buy and share these personalized bottles with friends and family. The campaign even included stickers that could be used as name tags or shared with others.

Coca-Cola made the campaign more inclusive by offering bottles with various spellings and less-common names. Customers could also personalize bottles online for a fee, ensuring everyone could participate in the campaign.

The Share a Coke campaign makes people thrilled about getting a Coke bottle with their name on it and creates a strong connection to the brand. As a result, millions of people have shared photos, videos, and stories on social media about their experiences buying and sharing a Coke. That’s how a successful marketing campaign works!

 

  1. Increase Website Traffic

Using social media effectively can increase visits to your website. Just by including your website link in your profile bio, you can direct users to learn more about your company or products. Customers have short attention spans, so having a clear URL in your bio helps avoid confusion and simplifies access for potential customers.

Your campaign team can further engage with followers by sharing URLs to specific landing pages on your website. This approach helps drive targeted traffic and enhance user experience.

 

  1. Drive Sales

Now tell me honestly – how many product videos – whether it be a stylish dress or a classy watch have you shared on social media with your friends? I’m sure the answer would be “Many times”. Marketers aim to generate excitement among customers for their products and brands. When a business achieves this effectively, it often leads to higher sales. Social media campaigns are particularly effective in generating excitement about new products as we can easily share them across the world.

One example is the Starbucks Unicorn Frappuccino campaign. Starbucks is known for creating special “secret menu” items that are popular for posting on Instagram and Twitter. They capitalized on this by introducing the Unicorn Frappuccino, a vibrant drink available for a limited time. Starbucks shared photos of the Frappuccino on social media to generate excitement and introduced the hashtag #unicornfrappuccino to encourage customers to share their experiences.

The $5 drink was so popular that during its one-week availability in April 2017, there were over 180,000 social media posts featuring it. The Unicorn Frappuccino also boosted same-store sales by 3% in the second quarter and 4% in March 2017.

 

Now that we’ve examined some highly effective social media marketing campaigns, let’s explore how you can begin your own.

How to create your campaign?

 

  1. Research Your Competition

It’s key to understand your competition.

Asking these questions will help you to know what’s working well in your field and how to make your campaign unique:

  • Which companies similar to yours have successful social media profiles?
  • Do the companies you’re researching usually run giveaways, contests, or live videos? How much interaction do people have with their social media posts?
  1. Set Your Target Audience

If you don’t want your audience to scroll through your posts, then make sure you set your target audience by answering these questions:

  • Who are you trying to reach?
  • What do you want to achieve for your company and audience through this campaign?
  • How to keep your target audience engaged?

Always prioritize making content that your target audience will like. Remember this rule during your social media campaign.

Bonus Tip: Some ways to appeal to your target audience:

  • Consider Current Trends. Incorporate social media trends into your campaign
  • Be informative. Share valuable information to grab your audience’s attention. Give them a reason to engage with your post or campaign. Consider hosting a giveaway that encourages them to read your entire post. Explain how they can enter and when the winner will be announced.
  • Create unique and attractive visual content. Whether it’s a video or picture, make sure it is appealing and interesting. Show your audience something they haven’t seen before.
  • Engage with your audience. Did you know that 84% of consumers expect companies to respond within 24 hours? If your followers ask questions or leave comments, respond to them. This builds a personal connection with your audience, making them more loyal to you and your brand.
  1. Choose your content type

Choose what kind of content you want to create. Think about why you’re running your campaign. Companies might run social media campaigns for:

  • Holidays
  • Special events or achievements
  • Partnerships with other businesses
  • Promoting user-generated content
  • Contests or giveaways

Decide which type of content suits each platform best. For example, Instagram is great for still photos, Facebook for live streams and longer videos, and Twitter for quick updates. Consider each platform’s strengths when deciding.

Pro tip: Use AI to repurpose your current content into different formats while maintaining a consistent style and message.

 

  1. Promote your Content

Now it’s time to share your campaign and promote your content.

 

Promote one message throughout your campaign

Keep things simple and promote just one message throughout all different platforms. By repeatedly sharing the same message across your campaign, your audience will hear the same thing over and over which will enable them to remember the message- and that’s exactly what we want.

Always remember that repeating your message builds familiarity which in turn fosters trust between the audience and the brand.

Balance your promotional and non-promotional content

Constantly pushing promotional content can make your audience feel pressured into becoming a customer. However, balancing promotional and non-promotional content will make your followers perceive you as being helpful and want to engage more with you.

 

  1. Create a Unique Hashtag for your Campaign

Most big social media campaigns use a hashtag that’s the same on all platforms. Hashtags help your team track interactions and make it easy for your followers to join in. Your hashtag should be unique and easy to remember.

Have you seen the popular Snickers campaign? Well, Snickers has a popular campaign called “You’re Not You When You’re Hungry”. They show people getting angry or acting strangely because they’re hungry. When they eat a Snickers bar, they go back to normal.

Their campaign hashtag is #EatASnickers. It’s simple, easy to remember, and tells people what to do. This hashtag is also their ad tagline, making their campaign consistent.

 

  1. Automate Content using scheduling tools

Creating interesting content and engaging with your followers takes time, but you can schedule your campaign posts in advance to avoid doing it live.

Tools like Hootsuite, Crowdfire, and CoSchedule let marketers plan posts ahead of time. You can schedule text, photos, videos, hashtags, and more. Some of these tools also offer analytics to help you see which scheduled posts are successful and which ones might need changes.

A Final Note

Social Media has taken the world by storm. Trends keep changing but Social media is here to stay. The power and reach of Social media is beyond our imagination.

Earlier, a merchant’s marketplace was just her city or town and now with the arrival of social media, his or her marketplace is the entire world! How wonderful is that? When used wisely with the right tactics, social media can be your secret wingman to set up your business for success by driving sales, increasing website traffic, and building a community of loyal customers.

Therefore, use social media to its full advantage and watch your hard work pay off. Get creative and see where it takes you!

If you are new to content marketing and digital marketing, we are here to help. We are CDA Academy, the First and Largest Agency-based Digital Marketing Institute in Kerala and India’s best live online digital marketing program providers. Book a session with us to learn more about digital marketing course in Kochi and Calicut.

Author Info

Neha Elizabeth, Freelance Digital Marketing Expert in Kochi | One of the Students of CDA Digital Marketing Institute Kochi.

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