How Digital Marketing is a Solution for Economic Development?
We came very far from the catastrophic pandemic COVID-19 and we are more or less figuring out ways to tackle solutions for many of the problems that happening around us. Do you still believe life is as same as it is two years back? Or it is one year back? Thinking of those days and months still seem horrific. Luckily we were all safe. Thanks to everyone who made us safe and feel us safe. The one thing that got made us all united at that time was the presence of digital media. From the new dimension of work –“from home” to unmatched range issues we made to lie in zoom classes, to the very new recipes we add to our Taste buds and to the funniest and quirkiest contents that made us burst into laughter and far most importantly the needs and wants of people that we made sure to reach out to those in needs. The digital involvement is unavoidable.
People realized the importance of digital presence. It’s applicability and functionality .From ordering our needs to paying bills through online, everything is one click away. Nowadays, marketing is one of the things that helps businesses and audiences to excel in this digital age. This is a better development strategy as it connect audience from every corner of the world. Let’s check out what are the Roles of Digital Marketing in Development? How it can strengthen the major problems that we face today? Let’s dive in deep to understand this.
Table of Contents
What is Digital Marketing?
Digital marketing, also referred to as online or internet marketing, it is the practice of conveying communications via digital channels that can be accessed by electronic devices such as computers, tablets, and phones. Digital Marketing use internet assessed technologies to connect and engage audience. The emergence of digital marketing begins with World Wide Web (www) in 1989. As many platforms now applicable and is widely used by people around the world it’s necessary to build and connect with people.
Role of Digital Marketing in Development.
Digital Marketing is growing ever stronger and there is an increased investment and interest in it. It is allowing businesses to build their brands and to reach wider audience and most significantly understanding customer behaviour. Some key roles digital marketing plays in business.
- Giving companies the tools that they require to maintain efficient operations.
- Providing considerably more affordable customer outreach for firms than traditional marketing methods.
- Increasing the development of ties between companies and their clients, giving them timely information about their goods and services, and increasing revenue.
- Giving companies an effective platform to use digital channels including websites, social media, email, and search engines to connect with their target audience.
- Giving companies of all sizes a competitive edge by enabling them to compete on an even playing field.
In Skill Development and Job Creation:
As Businesses are driving their growth in online. It is significant to require skilled professionals in areas like SMM (Social Media Marketing), SEO (Search Engine Optimization), Content Marketing and data analytics.
This gives Jobs to various writers and Creative minds in areas like marketing, Design, Content writing and more.
Developing the Startup Ecosystem and E-Commerce
In India, e-commerce has grown significantly, thanks to digital marketing. Digital marketing techniques have been used by online marketplaces like Flipkart, Amazon, and Paytm to draw in and keep consumers, which has led to the rapid expansion of online shopping. Moreover, the nation’s growing startup ecosystem has been scaled by digital marketing. Digital platforms have been used by startups in a variety of industries, such as food delivery, healthcare, and education, to attract consumers, obtain capital, and grow their companies. In addition to encouraging innovation, this has drawn both domestic and foreign investment, accelerating economic growth.
Recent startup named Digital Labour Chowk (DLC) is India’s first technology-driven platform that facilitates and connects daily wage workers with work.
Most Importantly digital marketing is helping MSME’s and various household workers, and creative minds to promote their product and skills through various platforms.
Data-Driven Decision Making
Businesses may access a wealth of data through digital marketing, which gives them important insights into the tastes, behavior, and market trends of their customers. Businesses can collect and evaluate data on customer interactions, website traffic, and campaign performance using analytics tools and platforms. Businesses can enhance their overall efficiency, optimize marketing efforts, and make well-informed decisions by utilizing this data-driven approach. Businesses can create customized offers, focused marketing efforts, and improved customer experiences by utilizing consumer data, which will ultimately result in higher income and sales.
Our economy has been greatly impacted by the transformation in corporate operations brought about by digital marketing. It has accelerated company expansion, made employment creation easier, and supported the growth of the start-up ecosystem and e-commerce industry. Digital marketing has encouraged economic inclusion and released the entrepreneurial spirit by democratizing access to markets and enabling companies of all sizes. The potential for more development and innovation in the field of digital marketing is enormous as our country continues to grow their digitization, indicating a bright future for the economy of all countries.
Now that we have seen how digital marketing impacts development. Ever wondered how it could be used in various sectors? What are strategies Digital marketing can implement in certain fields? And the Tools where we can implement our marketing Strategies? Let’s check that out.
Digital Marketing strategies involve Search Engine Marketing (SEO) mainly used to rank our websites in search results. Why we have to rank our website is a question that can arise here, well there are over 694,000 searches conducted on Google alone in every second. If not indexed well then you are going to miss out. It is not about “being” in the network but importantly “to be visible to the user”. Then we have SMM or Search Engine Optimization where we use our social media platforms to publish our content, this makes communication easier with the audience as it is using audio and video. Then comes Email Marketing, It offers to send emails to existing clients in an effort to keep in touch with them during the duration of the business relationship, as well as to draw in new ones and to keep in touch with the existing ones. And there is more of affiliate marketing, Buzz marketing, weblogs and more. Digital marketing strategies are now implemented in tools like mobile apps, Electronic product configurators and verifiers, Electronic coupons, e- Survey to know the customer experience, to customize their products according to the options available to them and to generate loyalty ratio.
Okay. Isn’t this a lot to know? In this digital age, keeping up with the latest developments and trends doesn’t seem all that horrible, and who wouldn’t want to be a part blooming digital future? In this digital era, let’s work together to inspire and build ourselves to create a community of Developers and aspirants for a better future.
Conclusion
Excited to dive right into studying digital marketing? Hop in right away at CDA Academy where hundreds of Digital aspirants are connected, created and inspired across the globe.
Thank you for your time if you have read this far.
Author Info
Fathima Jilna Best Digital Marketing Specialist in Malappuram | One of the Students of CDA Digital Marketing Institute Kochi.
