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Skills Required To Be A Digital Marketer

Skills Required To Be A Digital Marketer

Skills Required To Be A Digital Marketer

 

More than just passion and interest, Digital Marketing is a profession that requires a wide variety of skills and talents. There are some aspects of the job that demand deep knowledge, while others are skills that you learn and develop as you grow professionally. The skills that you’ll need to be successful also depend on where you work and what you do.

Here’s a list of skills that are always greatly appreciated, and can definitely help you with your career if you use them the right way!

We’ve listed out some of the top qualities we focus on helping you learn and develop here at CDA – so dive in!

 

SEO (search engine optimization) and SEM (search engine marketing)

The primary goal of a Digital Marketer is to market products and services digitally, meaning people should see what we’re doing. All your hard work is wasted if no one can see your output. The first and, probably, most important step in connecting with your audience is driving traffic to your web assets, particularly your landing pages. To be a successful Digital Marketer, you must be adept at utilising SEO and SEM to their full potential.

 

SOCIAL MEDIA

It should go without saying that Digital Marketers should be well-versed in all of the social media platforms they use to share content and engage with customers. Each site has its own quirks; you’ll need to know what works and what doesn’t, when and what to publish, and how to modify your tone to appeal to different audiences who use different platforms. Digital Marketers can prioritise numerous strategies within social media marketing, such as social listening, live-streaming, direct messaging, and hashtagging.

 

DATA ANALYTICS

While Digital Marketers don’t need to be as skilled with data analytics as, say, a Data Scientist, they should know how to use Google Analytics and other analysis tools. The Digital Marketer’s most valuable source of audience insight is their detailed information about where your traffic comes from—the most appealing keywords, the most popular times of day, and invaluable data on your audience’s age, gender, and location breakdown, as well as their interests and the devices they’re using to reach you.

 

While Digital Marketers don’t need to be as skilled with data analytics as, say, a Data Scientist, they should know how to use Google Analytics and other analysis tools. The Digital Marketer’s most valuable source of audience insight is their detailed information about where your traffic comes from—the most appealing keywords, the most popular times of day, and invaluable data on your audience’s age, gender, and location breakdown, as well as their interests and the devices they’re using to reach you.

 

PAY-PER-CLICK & SM ADVERTISING 

If a Digital Marketer’s budget includes advertising, they’ll need to know what to spend it on and where to spend it to get the most bang for their buck. This covers both direct advertising and platforms like Google Ads, as well as social media ads and sponsored postings on numerous websites around the web. Spending the right amount in the right places at the right time decides the success of a campaign.

 

STORYTELLING

Excellent storytelling abilities (including writing, editing, and visual storytelling) are always a plus for a Digital Marketer, whether it’s tagging an Instagram post or writing a 1000 word essay for a blog. It’s critical to be able to express your ideas not only coherently, but also in a way that seems compelling to the individuals you want to attract, especially when it comes to content marketing. Blogs on themes relevant to your audience are a key tool in SEO.

 

BASIC DESIGN SKILLS

While larger teams may have a dedicated art department with Graphic Designers or even UI/UX Designers, everyday chores like picking and modifying photos for the company’s social media feeds or putting together the layout for an email newsletter are generally left to the Digital Marketer. Basic design abilities, such as how to organise information for legibility, are extremely useful in this situation. This frequently starts with an instinctive grasp of the customer’s experience.

 

EMAIL MARKETING

Being able to communicate with your customers via email is a very effective marketing method. It’s simple to send out email campaigns; it’s far more difficult to send out efficient email campaigns. Email campaigns are regularly used by big brands like Zomato and Myntra, and can definitely show an increase in customer interaction. So better learn to reel people in with emails!

 

CREATIVE PROBLEM SOLVING

As a Digital Marketer, whatever you’re attempting to accomplish, your competitors are most certainly attempting to accomplish the same thing. Your competitive advantage comes from your capacity to innovate and out-think them, and develop innovative answers to all of the other difficulties that arise throughout the day, from identifying new paths to your consumers to devising new ways to capture and hold their attention.

 

STRATEGIC PLANNING

When a Digital Marketer creates a multi-phase plan that will be implemented over weeks or months, all of these abilities come together. This, of course, necessitates meticulous planning, a forward-thinking approach, and a keen eye for future trends. Successful digital marketers are insatiably curious about how things operate and how they’re changing, both in their own industry and around the world. Keeping up with these trends necessitates continuous study.

 

SALES AND PERSUASION

Your duty as a marketer is to persuade individuals to change their beliefs. Obviously, learning the art of selling will benefit you! But the power of persuasion isn’t restricted to the hard pitch; it’s also vital when building a strong brand image over time, or even trying to persuade your colleagues to support a new campaign idea.

 

Now that you’ve got an idea about some of the different skills it is important to have as a Digital Marketer, from the must-haves to the must-learns, take some time to figure out which these skills you have! And if you don’t have an essential skill, then take the time to develop it!

Digital Marketing Job Opportunities

Digital Marketing Job Opportunities

Digital Marketing Job Opportunities

 

When was the digital marketing career considered mainstream? 10 years back people were very much stuck with the traditional marketing aspects, Indian companies were not ready to change their attitude towards the scope of digital marketing. Every digital platform was used
for the purpose of fun and entertainment.

Moreover, building a digital marketing career in India wasn’t anticipated and Digital Marketing Job Opportunities were not readily available. But,as technology evolved along with marketing forces have made it mandatory to be present in the digital platform and spend more effort and time in it.

Since the reach and potential of the digital world are endless,many companies have started realising the opportunities and they are in need of skilled people to stand out from the crowd. When all other industries are stuck with mere growth of 5 to 10%, the digital marketing industry is booming with a 40% growth rate. With this rapid changes in the growth has
opened a whole new window of opportunities for students and professionals.

Let’s explore the different digital marketing opportunities, which can make your career shine like a diamond.

1. DIGITAL MARKETING MANAGER

Digital marketing managers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

2. BRAND MANAGER

A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in (i.e., analysing competitive positioning, products, brands and spending); developing marketing and advertising strategies and managing those budgets; helping create designs and layouts for print and digital advertising concepts signage and collateral; overseeing promotional activities; analysing pricing and sales; and (re)evaluating how the brand can appear to a wider consumer base.

3. SOCIAL MEDIA MANAGER

A Social Media Manager is the person in an organisation who is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation or even individual.
A social media manager is often called the ‘voice of the company’.” The role may also be referred to as ‘Community Manager’ (although this title has become slightly outdated) or ‘Digital and Social Media Manager’.

4. ONLINE CONTENT DEVELOPER

A Content Developer is responsible for developing a company’s content strategy, as well as creating its deliverables. “Content “ is a broad term that can refer to blog posts, static web copy, podcasts and video content. Their responsibilities also include the technical aspect of content creation, such as basic HTML formatting and Search Engine Optimization.

5. SEO SPECIALIST

A Search Engine Optimization (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving page rank within search engines.An SEO Specialist will analyse websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve as a liaison between various departments.

6. WEB DESIGNER

Web designers build or redesign websites. They understand what it takes to make a website functional and easy to use, but also understand what is needed to make it aesthetically appealing to the user.

Web design is a rapidly growing industry, as digital media has become part of everyone’s lives and people rely on the web for their communications, information, shopping, social life, and more.

5 Tools Every Digital Marketer Should Have

5 Tools Every Digital Marketer Should Have

5 Tools Every Digital Marketer Should Have

 

A career in digital marketing is rewarding, but if you think being a digital marketer is simple, you’re mistaken. Most jobs need you to concentrate in one area, but to make an effect in the world of digital marketing, you must be a jack-of-all-trades at the very least.

Digital marketing entails utilising smart and new solutions designed to help your company gain a competitive advantage when it comes to generating leads. The more you know about the plethora of innovative digital marketing techniques available, the better off you’ll be. For example, a digital marketer must be a competent writer. A significantly more in-depth understanding SEO is also required. A digital marketer is also expected to be well-versed in social media and email marketing, he or she needs to be a master.

With all of the responsibilities that digital marketers have to deal with daily, you’d think they’d need superpowers simply to keep track of them all while trying not to go nuts. While superpowers would be useful, all skilled digital marketers would ever need are digital marketing tools at their disposal to accomplish their work properly. Thankfully, there are some fantastic tools available to help.

Here are the five commonly used tools by every digital marketer.

1. SOCIAL MEDIA PLATFORMS

Social media platforms like Facebook, Instagram, and Snapchat, which are a regular aspect of any integrated marketing plan, are a terrific method for marketers to engage with their customers and generate buzz about their brands. There are several features intended expressly for marketing in addition to the normal functions offered by these platforms. Facebook Ads Manager, for example, allows advertisers to launch ads and track their
performance. Furthermore, social media management tools such as Buffer and Hootsuite interact seamlessly with these networks, making it simple to schedule social postings and track engagement.

2. GOOGLE ANALYTICS

Google Analytics is a robust digital marketing tool that may assist you in making a variety of marketing decisions. You can easily keep track of your e-commerce business and set goals to help you stay on target. It is simple for marketers to comprehend the directions required to follow with website upgrades and alterations using the numerous data insights provided by Google Analytics. You only need to install Google Analytics on your website to get started.

3. DESIGN TOOLS

Design is another important aspect of digital marketing, especially when it comes to designing ads and content such as social media postings and blog entries. Because digital marketing is such a design-intensive business, it wouldn’t be feasible to accomplish it successfully without products like Canva and Photoshop, which allow folks without substantial graphic design abilities to add dynamic graphics to their material.

4. CONTENT MARKETING TOOLS

When it comes to content development and curation, tools like Google docs, Hubspot, Grammarly etc are a tremendous asset for marketers who are more focused on content marketing. They may assist marketers in identifying content possibilities and creating interesting blog and social media pieces that will appeal to their target audience. And, because Buffer also lets you see what your fans are talking about on social media, that content is almost certain to be engaging and draw attention to a certain event or news stories.

5. EMAIL MARKETING TOOLS

After the internet, one of the earliest sources of exposure and lead generation was email marketing. It gradually evolved and increased the options available to businesses, thanks in a large part to technical advancements. Email is the channel that we use to reach both existing and prospective clients with information about our business’ products or services, offers, and promotions, get feedback from them, build a better relationship with them that is becoming increasingly closer, and be loyal to our brand through email marketing campaigns. Mail chimp, Zoho campaigns, benchmark are a few of them.

Working in digital marketing necessitates a rare combination of enthusiasm, strategy, and media knowledge. It helps to have the best tools at your disposal to enhance the impact of your various initiatives