Safeguarding Your Digital Creations : A Guide To Intellectual Property
Hello fellow digital marketers! As a Digital Marketing Specialist From Calicut , l know that how important your creative ideas are.That is your secret recipe , isn’t it?So,lets make sure that no one steals your recipe!That’s where the concept of intellectual property (IP) comes in.
Table of Contents
How intellectual property can save your Creations
IP is basically the legal term for your creations. It includes things like your website layout, catchphrases, Tagline and even the unique way you assemble in a marketing campaign. As much as you would not like anyone to take your physical belongings, you also don’t want someone to steal your digital work.
Not all IP rights can be registered globally, each type of right has to be registered in specific countries unless you register both the design and anything incorporating that design by one collective declaration called an international registration. The good news is that certain things you create and publish online are otherwise copyrighted automatically as soon as they exist.
Categories of intellectual property that Digital Marketers need to know
Copyright: Copyright is the exclusive right of the author for her original work of literature, art or science; in the case of copyright others are not allowed to copy or use your work without consent.
Trademark: This protects the company’s or product’s name, logo and slogan so that the customer will recognize them easily. It also prevents others from using names similar to those of your own registered trademarks.
•Trade Secrets: This protects information that gives you a business advantage and is confidential, such as your company’s marketing strategies or customer data. All business is basically marketing; it is based on the product itself.
Why is IP important
Prevent others from copying your work: This helps you maintain your reputation and avoid unfair competition.
Build a strong brand: IP helps people recognize and trust your brand.
Make money: You can license your IP or sell products based on it.
How do you Protect your IP then?
- Register your trademarks and copyrights.
- Keep your trade secrets confidential.
- Use contracts to protect your work when collaborating with others.
Let’s work together to protect our Digital Creations!!!
