Digital Marketing Job Opportunities
When was the digital marketing career considered mainstream? 10 years back people were very much stuck with the traditional marketing aspects, Indian companies were not ready to change their attitude towards the scope of digital marketing. Every digital platform was used
for the purpose of fun and entertainment.
Moreover, building a digital marketing career in India wasn’t anticipated and Digital Marketing Job Opportunities were not readily available. But,as technology evolved along with marketing forces have made it mandatory to be present in the digital platform and spend more effort and time in it.
Since the reach and potential of the digital world are endless,many companies have started realising the opportunities and they are in need of skilled people to stand out from the crowd. When all other industries are stuck with mere growth of 5 to 10%, the digital marketing industry is booming with a 40% growth rate. With this rapid changes in the growth has
opened a whole new window of opportunities for students and professionals.
Let’s explore the different digital marketing opportunities, which can make your career shine like a diamond.
1. DIGITAL MARKETING MANAGER
Digital marketing managers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.
2. BRAND MANAGER
A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in (i.e., analysing competitive positioning, products, brands and spending); developing marketing and advertising strategies and managing those budgets; helping create designs and layouts for print and digital advertising concepts signage and collateral; overseeing promotional activities; analysing pricing and sales; and (re)evaluating how the brand can appear to a wider consumer base.
3. SOCIAL MEDIA MANAGER
A Social Media Manager is the person in an organisation who is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation or even individual.
A social media manager is often called the ‘voice of the company’.” The role may also be referred to as ‘Community Manager’ (although this title has become slightly outdated) or ‘Digital and Social Media Manager’.
4. ONLINE CONTENT DEVELOPER
A Content Developer is responsible for developing a company’s content strategy, as well as creating its deliverables. “Content “ is a broad term that can refer to blog posts, static web copy, podcasts and video content. Their responsibilities also include the technical aspect of content creation, such as basic HTML formatting and Search Engine Optimization.
5. SEO SPECIALIST
A Search Engine Optimization (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving page rank within search engines.An SEO Specialist will analyse websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve as a liaison between various departments.
6. WEB DESIGNER
Web designers build or redesign websites. They understand what it takes to make a website functional and easy to use, but also understand what is needed to make it aesthetically appealing to the user.
Web design is a rapidly growing industry, as digital media has become part of everyone’s lives and people rely on the web for their communications, information, shopping, social life, and more.
