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“Thudarum” Becomes Kerala’s New Political Mood. How LDF in Kerala is Setting the Tone for 2026 with Moment Marketing Mastery

“Thudarum” Becomes Kerala’s New Political Mood. How LDF in Kerala is Setting the Tone for 2026 with Moment Marketing Mastery

In Kerala, politics is not just a game of power, it’s a cultural phenomenon. With a politically aware population and an ever-watchful media, even the smallest political move echoes across the state. As Kerala inches closer to the next Assembly elections, the political atmosphere is heating up, and campaigns have already started taking shape. Recently, the LDF took a clever, brilliant leap into the world of moment marketing, a strategy long owned by brands, now finding resonance in political campaigns.

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What made the move iconic? One word: “LDF Thudarum”.


Moment marketing involves using current events or trending topics to make messaging more relevant, relatable, and engaging. 

 

The LDF’s use of the tagline “LDF Thudarum”, borrowed from the title of a successful Mohanlal movie, perfectly captured this strategy.


By aligning their narrative with the sentiment of the film, a story of resilience, struggle, and hope, the LDF was able to emotionally connect with both the masses and youth of Kerala. Mohanlal is not just a superstar; he is a cultural icon whose on-screen emotions resonate deeply with Malayalis across generations. And “Thudarum” as a word signifies continuity, endurance, and progress messages that align with LDF’s ideological identity.  Also, this movie is considered a powerful comeback for Mohanlal, and his journey will continue. So just like that, LDF says they will continue the success and will be the ruling government for the third time in history. 

 

The Execution


The LDF strategically released social media creatives and posters right after the film’s box office success. They paired iconic imagery of party leaders and mass movements with the bold tagline “Thudarum”, implying that their journey of resistance, reform, and relevance is far from over, campaigns against fascism, and everything was stitched together with this one powerful phrase.
And it worked. The campaign quickly went viral, drawing praise even from those outside the party fold. Social media was flooded with memes, reels, and stories using the word “Thudarum”, transforming it from a film tagline into a political statement. 

 

Why It Worked

 

  • Cultural Relevance: Kerala’s political landscape is deeply rooted in cinema and popular culture. By tapping into a recent blockbuster and a beloved actor, LDF merged emotion with ideology.
  • Perfect Timing: The campaign was launched at the peak of the movie’s success, when people were emotionally invested and conversations were ongoing.
  • Consistency in Narrative: “Thudarum” wasn’t just a word, it became a campaign theme. 
  • Digital proficiency: LDF’s media team effectively utilized platforms like Instagram, Twitter, and Facebook, employing striking visuals, dynamic graphics, and local language captions to resonate with Gen Z and Millennials.

Final Thoughts


Moment marketing is no longer just a tool for corporate brands, it’s a weapon for ideologically driven movements. LDF understood this, and with a single word “Thudarum”. They tapped into nostalgia, emotion, and political continuity. Whether one supports them or not, it’s hard to ignore the brilliance of that moment. LDF’s “Thudarum” campaign is a masterclass in how political parties can use moment marketing to stay relevant, inspire, and lead. And in Kerala, where every voter is politically alert and socially active, emotionally intelligent campaigning wins hearts.

Author Info

Jasmine, a Digital Marketing Consultant In UK..

Learner of CDA Online Digital Marketing Course.

The Role of Blogging in Digital Marketing More Than Just Words

The Role of Blogging in Digital Marketing: More Than Just Words

In today’s digital-first world, blogging has evolved into one of the most effective tools businesses use to connect with their audience. Beyond just a creative outlet, blogging drives website traffic, builds brand credibility, and strengthens digital marketing strategies.

 

Let’s examine why blogging holds value and how it helps shape contemporary marketing strategies.

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How Blogging Impacts Digital Marketing

 

When done right, blogging can dramatically enhance a brand’s online visibility. It’s a simple, impactful way to engage audiences by offering content that answers questions, solves problems, or inspires action.

 

Businesses that actively maintain a blog often experience:

 

  • Boosted engagement: Valuable blog content encourages readers to interact and connect with your brand.
  • Increased website traffic: Blogs give people a reason to visit your site, especially when shared through social media and email newsletters.
  • Higher lead generation: Maintaining a steady stream of relevant blog posts can produce 67% more leads than companies without a blogging strategy

Why Blogging Matters in a Crowded Digital Space

 

In a world filled with ads, videos, and social media posts, blogs offer something different — authentic conversations. Blogging allows businesses to express their voice, share expertise, and build relationships beyond selling products or services.

 

A well-written blog helps build credibility and trust, showing customers that a knowledgeable, human team stands behind the brand, offering value without constantly asking for something in return.

 

The SEO Advantage of Blogging


One of blogging’s biggest advantages is its positive impact on search engine optimization (SEO). Every blog post is a chance to rank for keywords that potential customers are searching for. Consistently updated blogs indicate to search engines that your website is active and relevant — enhancing your online visibility

 

Keyword-rich, helpful content naturally attracts backlinks, shares, and engagement, all of which improve SEO performance over time.

 

Blogging as a Relationship-Building Tool


Blogging isn’t just about promoting products — it’s about building connections. It gives brands a platform to:

 

  • Share values, stories, and insights
  • Showcase expertise in specific areas
  • Respond to customer concerns and industry trends
  • Connect and converse through social media and comment threads.

This kind of interaction helps foster trust and transparency, laying the groundwork for long-term customer loyalty.

 

Smart Blogging Strategies to Grow Your Business

 

To truly benefit from blogging, businesses need a thoughtful, well-planned strategy. Check out these helpful tips to begin:

 

  • Know your purpose: Define what you want your blog to achieve — brand awareness, lead generation, customer education, or all three.
  • Align content with your mission: Ensure blog topics reflect your brand’s values and long-term goals.
  • Stay relevant: Focus on subjects your audience cares about. Keep up with industry trends, seasonal topics, and common questions.
  • Integrate with other campaigns: Connect your blog content with larger marketing efforts like product launches or community initiatives to amplify impact.

Final Thoughts

 

Blogging is no longer an optional part of digital marketing — it’s an essential tool that fuels engagement, boosts leads, and nurtures brand loyalty. Businesses that invest in valuable, audience-centered content stand a better chance of thriving in an increasingly digital world.

Author Info

Atheena, Digital Marketing Expert In Calicut.

Learner of CDA Digital Marketing Course in Calicut, Kerala.

Why ‘Silent’ Video Content is Becoming a Gamechanger for Marketers

Why ‘Silent’ Video Content is Becoming a Gamechanger for Marketers

Are you someone like me who scrolls through social media with the sounds turned off most of the time? Whether I am in a noisy cafe, on public transport, or just don’t want to disturb anyone, my phone is on mute. I’m sure I’m not the only one.


Today, most people browse Instagram, Facebook, Linkedin, and YouTube in public places- on the bus, at work, or just lying next to someone sleeping. People don’t want a video blasting sound unexpectedly.
In fact, studies have shown that a large number of social media users prefer watching videos in silence. It’s not just about convenience- it’s also about comfort, privacy, and even habit.

 
That’s exactly why silent video content has become a powerful and strategic trend in digital marketing.

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WHAT IS SILENT VIDEO CONTENT?

 

Silent videos are used to communicate a message clearly and effectively, even when played without sound. This content works well because most videos on mobile devices autoplay with the sound off. They focus on visual elements to tell their story. Clear storytelling through visuals alone is the backbone of silent video content. They usually include:

 

1. Captions or subtitles.


2. Bold on-screen text.


3. Engaging visuals and animations.


4. Clear storytelling with visuals alone.

 

These videos are meant to catch the viewer’s attention even on mute, and they are surprisingly effective.

 

WHY ARE PEOPLE WATCHING ON MUTE?


Why do many people prefer watching videos without any sound? It’s not just a random habit—it actually reflects how we consume content today. And that’s where the challenge begins for marketers. Here are some key reasons why this happens:

 

1. On Facebook, around 85% of videos are viewed on mute.


2. Instagram reels and stories auto-play silently until the user turns on sound.


3. People often skip videos which don’t have captions because they have no clue what the video is all about.

 

WHY THIS MATTERS FOR MARKETERS?


Silent video content isn’t just a trend — it’s a smart strategy that marketers are using to drive better results. Here’s why it matters:

 

1. Grabs attention quickly: You only get 2-3 seconds to grab the attention of people on social media. A silent video with eye-catching visuals, or a question right at the beginning, can hook someone instantly, without needing them to unmute.

 
Example: a beauty brand shows a quick before & after results of a product with bold captions like “results in 7 days”!- no sound needed, right?

 

2 .Boost accessibility: Not everyone has the same hearing ability, and not everyone speaks the same language; therefore, Visual storytelling and captions help people to understand the content easily and connect with people from different backgrounds.

 

3. Works anywhere, anytime: Your audience could be anywhere, in an office, at a doctor’s clinic, or on a train without earphones. So, silent videos allow people to consume your content from anywhere at any time without disturbing others.

 

4. Better engagement and watch time: Captions keep people watching longer. According to Hubspot and Facebook studies , videos with subtitles see a 15 %+ increase in engagement compared to those without, because people are more likely to stay when they understand the content from the start. That’s a big deal if you’re looking for reach and interaction.

 

WHERE SILENT VIDEOS WORK BEST?


Silent-friendly content can be powerful across multiple platforms, especially where people just sit back and watch. Here’s where they are at their best:

 

1. Instagram reels and stories- use text overlays and transitions.


2. Facebook and LinkedIn feeds- Auto-play is usually on mute.


3. YouTube shorts- not everyone listens to sounds.


4. Ads – Silent ads have higher full-view rates

 

TIPS TO CREATE POWERFUL SILENT VIDEOS:


Here’s how to make your muted video content stand out:

 

1. Hook in the first few seconds: Begin your video with something visually striking or unexpected, like asking a question or flashing a powerful message in bold, which people actually care about.

 

2. Add captions or subtitles: use auto-caption tools or write your own, make sure they are easy to read. You can use tools like CapCut, Instagram’s built-in caption feature, or Adobe Premiere.

 

3. Use bold text and headlines on screens: ‘How to Grow on Instagram in 2025’ — slap that right on the first frame. Use fonts and colors that align with your brand, and avoid text that’s too small or hard to read on mobile screens.

 

4. Focus on visual storytelling: let your visuals tell the story, use expressions, transitions, body language, and symbols. These help the viewers to get emotionally connected with the message and understand the story without needing any explanation.

 

5. Keep It Short & Crisp: Stick to 15–60 seconds unless it’s a detailed tutorial. Shorter videos perform better and are easier to consume.

 

6. Test your video: Before posting, watch your video without sound and ask: “Can I understand this ?” If yes, you are on the right track.

 

REAL-LIFE EXAMPLE


Let’s say you are a home baker selling chocolate chip cookies, you want to promote your freshly baked cookies through a short video.


Instead of explaining everything on camera, you post a 20-second silent video that shows:

 

1. A quick shot of cookie dough being scooped.


2. cookies baking in the oven- golden and mouth-watering.


3. text overlay- “Freshly baked, no preservatives”.


4. Close-up of the box being packed with love.


5. “Order before 6 pm to get same-day delivery”!

These kinds of videos work without sound, which tells a story, and gives clear information

 

FINAL THOUGHTS


Silent video content isn’t just a backup plan — it’s a smart, creative way to connect with people where they actually are and how they consume content today. In a world where sound isn’t always possible, videos that speak through visuals are quickly becoming one of the most powerful tools in digital marketing. Marketers who follow this trend are not only improving engagement but also making their content more adaptable and human-friendly. It’s about respecting the user’s environment and preferences.


So next time you create a video for your brand, ask yourself:
Can this be understood without sound?
If the answer is yes, you’re already ahead of the game.

Author Info

Rasha Fouz, a freelance digital marketing strategist in Kannur.

Learner of CDA Live Online Digital Marketing Training.

Marketing Psychology The Effect of Mental Models

Marketing Psychology: The Effect of Mental Models

Ever wonder how customers or our target audiences make their buying decisions? Over the years, we have seen how the market has evolved and is evolving, and ideas and solutions that no one imagined are now shaping our market and influencing our audiences!

 

Psychology is just a science that helps you understand how your customers think. When you connect with your target market on a deeper, emotional level, you’ll be able to reach them and help them

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Mental Models and Their Influence

 

Mental models are the way users understand or assume how something works or will work, based on their prior experiences or encounters. The impressions and assumptions you make may be influenced by the way something looks, feels, or sounds.

 


Mental models are particularly intriguing when you consider the user’s first interaction with the product. If they can’t figure out how it works right away, it may be their last interaction! Also, keep in mind that users will often have a mental model of how something will work before they even set their hands on it.

How Can Marketers Use Mental Models?

 

In marketing, understanding and utilizing mental models are very beneficial. It will help marketers figure out:

 

  • How do customers perceive a product or a brand?
  • What expectations do they bring in?
  • How do they make decisions?

 

Understand your audience in and out. Then prepare strategies. Because it’s not how you think, your target audience may think in some other way. So by connecting with the audience on a deeper level, you’ll be able to craft marketing strategies that align with the target audience’s expectations, which also carry your brand’s voice.

 

Can We Change the Way People Think?

 

The answer to this question is: YES.

 

By spending time with the users and studying their actions and behaviors, we’ll be able to bring change in the way people think, and this has been proven over the years. Let’s look into some examples.

 

 

  • Airbnb – Earlier, the idea of sleeping in a stranger’s home wasn’t accepted. But now that’s something everybody is fond of when planning a holiday or a getaway.
  • Uber – Getting into a stranger’s car and taking a drive!!! That was unacceptable. But now it’s the most used way of transportation without a second thought. Now, there are many other brands like Rapido, Quickride that have also come into this market.

 

When the Marketing Strategy Fails to Influence Audiences.

 

The above are some positive scenarios. Let’s look into a marketing strategy that failed to meet expectations.

 

The TATA Nano Car: Everyone is familiar with the story of how the Nano Car came into being. It was a pure thought that Ratan Tata had when he saw a family of four struggling to travel on a two-wheeler, that is to make everyone in his country able to afford a car.

 

They identified a problem and came up with a solution. But that doesn’t end there. Failing to truly understand the mental models and customers’ psychology has had a reverse effect on what they tried to bring in. Why?

 

Tata marketed the Nano as “The World’s Cheapest Car”. Which was true, but it was emotionally unappealing. The term cheap essentially means something that is of a lesser amount or affordable, but people have a way of conceiving everything as cheap is seen as a term used for something of low quality. Calling something “cheap” made people feel of low status or inferior.

 

It’s possible to change the way people think, but with the right strategies and understanding.

 

Needs and Emotions of Customers

 

People are influenced by different factors when making purchasing decisions. Let’s take a look at some scenarios having different emotions that prompted customers to make a decision or want to do something.

 

  • John went to the gym because he wanted to be healthy and build muscles, not because of any external push. Wherein, Alex went to the gym because John forced him to accompany him.
  • Elsa buys organic food only considering the health of her children. Paul buys organic food because his dietitian insisted on it.

A teenager bought a pair of shoes, it’s not comfortable for him, but simply because his favorite football player wears and promotes them.

 

Final Thoughts

 

Identifying a problem and coming up with solutions is when a business develops. But that’s just the beginning of it. It takes a lot of research about the market, consumers, and the product for it to get accepted and become successful. That is where mental models and consumer psychology play a pivotal role. Mental models are not just a fancy term. Failing to understand and connect with the right audience, inturns fails your business. Keep in mind that:

 

  • People often perceive things differently.
  • Everybody has their mental models and how they see and expect something to work.
  • To understand others’ mental model, spend time with them and observe their actions.
  • Align your brand’s messages with the mental models of your audiences.

When a marketing message resonates with a person, it becomes or feels trustworthy and persuasive.

Author Info

Aneena James, A Freelance Digital Marketer in Thrissur.

Learner of CDA Online Digital Marketing Program. 

 

How to Develop a High-Impact Digital Marketing Plan for Small Businesses

How to Develop a High-Impact Digital Marketing Plan for Small Businesses

Small businesses often struggle to compete with larger brands in the digital world. However, with a well-planned digital marketing strategy, even a small business can achieve impressive growth. In this guide, we’ll break down the key steps to building a successful digital marketing plan that drives traffic, increases engagement, and boosts sales.

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Define Your Goals

 

Before diving into marketing techniques, it’s crucial to set clear, measurable goals. Ask yourself:

 

  • Do you want to increase brand awareness?
  • Are you looking to generate more leads?
  • Is your focus on boosting sales or improving customer retention?

Action Step: Use the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) to set realistic goals.

 

Understand Your Target Audience


Your marketing efforts should revolve around your ideal customers. The better you understand them, the more effective your strategy will be.


Action Step: Create a buyer persona with details like:

 

  • Age, gender, and location
  • Interests and online behavior
  • Pain points and purchasing motivations

Use tools like Google Analytics, Facebook Audience Insights, and customer surveys to gather insights.


Build a Strong Online Presence

 

Your website and social media profiles serve as the foundation of your digital marketing strategy.

Website Optimization Tips:

 
  • Ensure a mobile-friendly, fast-loading site
  • Use clear CTAs (Call-To-Actions) to guide visitors
  • Optimize for SEO with relevant keywords

Social Media Strategy:

 

  • Choose platforms where your audience is most active
  • Maintain a consistent posting schedule
  • Engage with followers through comments and messages

Content Marketing: Educate and Engage


Quality content helps attract, engage, and retain customers

.

Effective Content Types:

 

  • Blog posts that answer customer questions
  • Infographics that simplify complex topics
  • Videos showcasing products or testimonials
  • Email newsletters with updates and offers

Action Step: Plan a content calendar to maintain consistency.

 

Invest in SEO for Long-Term Growth


Search Engine Optimization (SEO) helps your website rank higher on Google, bringing in organic traffic.

SEO Best Practices:

 

  • Use relevant keywords in content
  • Optimize meta titles and descriptions
  • Build high-quality backlinks
  • Improve site speed and user experience

Leverage Paid Advertising for Faster Results

 

Organic growth takes time, but paid ads can give quick visibility.

 

Paid Advertising Channels:

 
  • Google Ads (for search visibility)
  • Facebook & Instagram Ads (for audience targeting)
  • LinkedIn Ads (for B2B businesses)

Action Step: Set a budget, test different ad creatives, and track performance to optimize ROI.

 

Track, Analyze, and Optimize

 

No marketing strategy is complete without tracking performance.

Key Metrics to Monitor:

 

  • Website traffic (Google Analytics)
  • Social media engagement (likes, shares, comments)
  • Conversion rates (sales, leads, sign-ups)

Use data insights to refine your approach and improve results.

 

Final Thoughts


A high-impact digital marketing plan for small businesses requires a mix of organic growth, paid advertising, and continuous optimization. By defining your goals, understanding your audience, and leveraging SEO, social media, and content marketing, you can build a strong online presence and drive business success.

Author Info

Rani, a Digital Marketing Expert in Dubai.

Learner of CDA Online Digital Marketing Training.

 

Beyond Keywords How Top Brands Optimize for Search Intent

Beyond Keywords: How Top Brands Optimize for Search Intent

Many brands still struggle with one frustrating problem: their content ranks, but it doesn’t perform. In a world where algorithms are getting smarter and audiences even more impatient, the brands that stand out online aren’t just the ones that appear in search,they’re the ones that decode user needs with clarity.

Welcome to the era of search intent, where understanding what someone wants matters more than what they type.

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What is Search Intent?

 

Let’s break it down.


Search intent is the “why” behind a search. Is the person trying to learn something? Buy something? Compare options? Or just looking for quick info?


Here’s the classic breakdown:

 

  • Informational – “What is influencer marketing?”
  • Navigational – “HubSpot blog login”
  • Transactional – “Buy email marketing software”
  • Commercial investigation – “Top-rated digital marketing tools for 2025”

But top brands? They go way beyond this basic classification

 

How Smart Brands Are Reading Between the Lines


Let’s look at what separates brands that rank from brands that resonate.

 

1. They Create for People, Not Just Pages

 

Brands like Ahrefs, Canva, or even Spotify for Podcasters don’t just answer a query—they anticipate what someone wants to see next. That might be a helpful video, a case study, or even a tool embedded into the page.


They design experiences, not just blog posts.

 

2. They Use SERP as a Crystal Ball


Want to know Google’s understanding of intent? Look at the search results. Are the top results blog posts, YouTube videos, product pages, or Reddit threads?


Smart marketers reverse-engineer this.


If someone searches “best AI tools for marketers,” and Google shows mostly listicles and not product pages, pushing your landing page won’t cut it. You’re not answering the intent.

 

3. They Don’t Rank Once; They Dominate the Whole Page


Big players like HubSpot or Neil Patel know one blog won’t always do the job. They repurpose one intent-driven topic into:

 

  • A blog
  • A YouTube video
  • A downloadable checklist
  • A guest post
  • A mini-course

They own the search experience from all angles.

 

Quick Wins for Future-Focused Marketers


You don’t need a million-dollar team to start optimizing for intent. Here’s what helps:

 

  • Google the query. See what’s ranking and why.
  • Dive into the “People Also Ask” box to discover what your audience genuinely cares about.
  • Match format to the moment. Is this best answered with a video? A list? A comparison table?
  • Layer your content. Answer the main query and follow-up questions. Stay on the page, be helpful.

Final Thoughts: It’s Not About Traffic, It’s About Trust


Keyword stuffing might bring people to your page once. But understanding intent? That makes them come back, click more, and maybe even become a customer.


So the next time you’re creating content, ask yourself:


“Are you producing content for rankings, or building something that truly serves the reader?”


If it’s the latter, you’re already on the path that leads to lasting impact.

Author Info

Ann Risa Jobi.  a digital marketing strategist in Kottayam.

Learner of CDA Live Online Digital Marketing Course. 

Digital Marketing Strategies in Modern Healthcare, a Modern Marketing Hospitals in the Digital Age

Digital Marketing Strategies in Modern Healthcare, a Modern Marketing: Hospitals in the Digital Age


Today, the digital world isn’t just dominated by tech companies or retail giants. It’s not just about a website anymore. Hospitals, too, are embracing the digital marketing revolution. Healthcare providers are establishing themselves as industry leaders through digital marketing as they connect with patients and build trust. In this article, we’ll explore how this shift is evolving, why it matters, and what hospitals can do to stay ahead of the game.

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Patient Behaviour: A Changing Face

 

There are no longer days when patients simply walked into their nearest hospital based on word-of-mouth or a recommendation from a family member. When searching for symptoms, reading reviews, and checking hospital ratings, the majority of patients today research their symptoms online. In other words, hospitals without a digital footprint are invisible to a huge segment of potential patients. Sadly, that’s the truth. Digital marketing isn’t optional anymore. It’s survival.

 

An effective online presence can make all the difference

 
Consider your hospital’s website as its digital front door. There will be no one walking through a rusty, confusing, or difficult-to-find door. Building digital trust begins with a mobile-friendly, easy-to-navigate website.

 

Make sure it includes:

 
  • Clear contact info
  • Doctor profiles with credentials
  • Service offerings
  • Online booking options
  • Patient testimonials
  • Blog or health tips section

These aren’t just nice-to-haves; they’re deal-breakers.

 

SEO: The Secret Weapon


Search Engine Optimization It’s not just your hospital’s visibility that’s at stake with SEO (Search Engine Optimization).Searching for relevant terms such as “best eye specialist near me” or “emergency care in Alappuzha ” puts you in front of people who are actively seeking healthcare.

Invest in:

 

  • Keyword-optimized content
  • Local SEO with Google My Business
  • Patient-focused blog posts
  • Meta descriptions and tags

If your hospital isn’t showing up on page one, you might as well not exist.

 

Bringing the brand to life through social media


It is not easy to navigate the healthcare system. By using social media, you can bridge that gap. Hospitals can humanize their services through platforms such as Facebook, Instagram, and even LinkedIn, and showcase their staff directly to their communities.

 

You can use social media to:

 

  • Share behind-the-scenes content
  • Post health awareness campaigns
  • Highlight patient success stories
  • Offer Q&A sessions with doctors
  • Run local health event promotions


Being active on social media also positions your hospital as approachable and caring—a major trust booster.

 

Paid Ads: A smart targeting strategy that delivers real results


With Google Ads or Facebook Ads, you can put your hospital services in front of the right people. Pay-per-click ads allow precise targeting based on age, location, interests, and even health behaviour’s, whether you are promoting a new Cataract Surgery wing or seasonal vaccination drives.


When you combine this with compelling visuals and clear calls to action (“Book now,” “Free Consultation”), you’ll see rapid results.


It’s still all about the content, and it’s more important than ever

Your hospital will gain credibility in the healthcare space with educational blogs, explainer videos, infographics, and webinars. When you provide knowledge, people trust you, and you become known as a go-to authority.

Here are some examples:


What is the best time to see an eye specialist?
Here are five myths about cataract surgery.
The Importance of Regular Health Check-ups”
The purpose of this kind of content is not only to improve SEO, but to build a relationship with patients even before they walk in.


Manage your online reputation and reviews

 

Online reviews have become just as trusted as personal recommendations nowadays. Your Facebook page or Google page could be a great place to encourage happy patients to leave reviews.

You should also not be afraid to post a negative review from time to time. Professionalism and care are demonstrated by responding politely and constructively.

You can automate review requests by emailing or texting them after you have visited. If you simply ask people for feedback, you might be surprised at how many will respond.

 

Stay connected with email marketing

 

Staying in touch with your community through an email newsletter is a wonderful idea. Keep your subscribers updated with seasonal health tips or reminders of upcoming appointments. Making patients feel valued is easier when they receive personal emails (“Hey Nizen, it’s time for your annual check-up!”).


You just need to avoid spamming. Keep it relevant, helpful, and consistent.

 

Smart Decisions Are Based on Analytics


Measurability is what makes digital marketing so appealing. To find out what is and is not working, use tools such as Facebook Insights, Google Analytics, and email campaign reports.


After reading a blog, are more people making appointments? Does the most traffic come from a single doctor’s profile page? Use the data to focus even more on the things that are producing results.

 

Conclusion: Digital is the New Bedside Manner


The human element in healthcare is being enhanced by digital marketing, not replaced. When executed properly, it demonstrates your hospital’s commitment to transparency, modernity, and patient-centeredness.


Hospitals can reach a larger audience, forge closer bonds with patients, and eventually deliver better care by developing a strong online presence.


Thus, it is time to take digital seriously, regardless of how big your multispecialty clinic is or how small it is. Because authority in today’s healthcare industry is not solely based on bed count, but also on how you interact, connect, and serve in a world that prioritizes digital technology.
Welcome to the future of healthcare marketing.

Author Info

Nizen Chacko, an entrepreneur and digital marketing strategist in Alappuzha.

Learner of CDA Online Digital Marketing Institute. 

From Convenience to Dependence Are we relying too much on AI

From Convenience to Dependence: Are we relying too much on AI?

“Hey, have you decided yet on the course?”


“Not really! When I asked ChatGpt it suggested Data Science would be a good option for me”.

 

What went through your mind when you read that conversation? Did you picture yourself saying that or did some other person come to your mind?

 

Recent data shows that Chatgpt has over 400 million weekly users. Is every user using it in the right way? Are we using AI as an assistant or are we letting it do all our work?

Table of Contents

The right or wrong way of using AI

 

The right or wrong way of using a tool is in the hands of the user. It’s their perspective that goes there. Imagine asking an AI: What food should I eat today? Do you think I should switch jobs? Which career do you think suits me? Should I text my Ex?

 

AI has become so unavoidable in our daily lives. Based on the data from Semrush in February 2025, ChatGpt ranks #8 in the world’s most visited websites.

 

It is a good thing that many people are aware of such a tool. AI was invented to make human life more convenient, to reduce repetitive work, and to be an assistant. What was meant to be an assistance now became more like a dependence.

 

Using AI to educate you on topics you’re unaware of is fine, using AI to give you a structure on how to write is fine, using AI to clear a doubt is fine; but relying on it too much and blindly following it is not fine!

 

Use AI for learning – but analyze and verify the information it provides us. Because even AI can be wrong. It’s working on the data with which it had been trained on. 

 

Use AI to give you ideas – to spark your creativity, but don’t copy them. See it as an inspiration or reference. If you’re letting AI do it, what more is there for you to do?

 

What makes Humans unique from AI

 

AI is a powerful tool when used correctly. Mastering these tools is a great skill. AI is here to assist us. But what we should be aware of is that, to not let AI do the thinking for us.

 

Having the ability to think both logically and emotionally, creativity, art, and empathy are all the core essence of being a human. That’s what cannot be replaced by any AI tools. But when we are making AI do all of these by giving them prompts and using the ready-made answer it gave us – we are letting AI take the opportunity we got to think for ourselves, the problem-solving and reasoning ability we have – ultimately the human creativity.

 

The Underlying Risk that comes with

 

A solution is there where there is a need present. All inventions are meant to solve our problems, to make things easier, and to reduce the repetitive work we do. Ultimately to make our lives convenient. It can be said that Artificial Intelligence is one of the greatest inventions made. AI for sure is making us more productive but at the same time, it also has the power to make us mentally lazy. That is where we need to draw a boundary between. The risk of over-dependency is always there.

 

Don’t let AI be the decision maker. That is for us to do. Don’t let AI and over-dependency or over-reliance weaken our ability to think and act. AI should be used to educate us, to clear our doubts, to minimize repetitive work. And let us do the questioning and analyzing.

 

I’ve seen people who blindly follow AI, and use it for almost everything. But what cost does it come with? When we are letting AI do everything and share everything, there is our privacy at stake. And the fact that, for example, ChatGpt gives us answers based on our prompts. If we ask it to do a particular thing and it, initially told that it won’t be able to generate the answer for so and so reasons; the same thing if you ask in a different way it might generate the answer. Because AI can be biased. It can be inaccurate.

 

Conclusion

 

AI is not a recent invention. It’s just that it became mainstream in the last few years. From the early 1900s till now and it’s going to stay beyond and forever. With how technology is evolving more such powerful tools are many more to come. So what we should hold so close to our hearts and realize is how special and unique it is to be a human. The thinking ability humans have, the empathy and emotions we hold, and the emotional, creative and logical ability are all that shouldn’t be traded for any invention. So the next time when you are using AI just ask yourself, “Is this something I can do by myself? Do I really need to ask the help of AI?”. Trust your own ideas.

Aneena James, the a Freelance Digital Marketer in Thrissur.

Learner of CDA Online Digital Marketing Course.

Why Digital Marketing Is the Career Of Choice for India’s New Generation

Why Digital Marketing Is the Career Of Choice for India’s New Generation

One career which is gaining a lot of attention in India is Digital Marketing, which seems to capture the esteems of today’s youth the most. The subsequent shift of offline businesses into the online ecosystem has affected not just the business vehicles but also the career avenues the youth contemplate.

 

India has become the hub for internet users and startups. With an ever-increasing population, the ecosystem for digital jobs has tremendously increased. It’s quite clear why marketing is leading the market of careers for the youth.

 

Let us examine how and why digital marketing is a persistent option and not just a temporary fad for the youth of India.

Table of Contents

India’s Digital Growth: A Brief Overview

 

India is emerging as a global Digital Hub, having 1.1 billion internet users by 2025 while currently having 850 million users which is projected to surpass China by becoming the second largest online market in the world. Along with the internet population surge, India’s social media users have also increased reaching 450 million. However, what is most notable is that our youth demographic bursts with potential as almost 70% of the population is below the age of 35 meaning there’s a young, tech-savvy audience shaping the future. On top of that, over 450 million people in India are active on social media, making it a hotspot for digital engagement. The numbers speak for themselves – India is a digital force to be considered with! The Digital ad spending in India has crossed ₹25,000 crore in 2024 and continues to grow.


This explosive digital transformation has fueled the demand for online visibility, opening massive opportunities in the field of digital marketing – from SEO to content creation, social media, analytics, and beyond.

 

What is Digital Marketing?

 

The specialization that some scholars find most interesting is digital marketing because it has many developing branches such as SEO, SEM, social media marketing, content marketing, and email marketing, just to name a few. Digital marketing also encompasses affiliate and influencer marketing, mobile marketing, web analytics, and e-commerce marketing. Each one is unique and together they form a powerful system. Digital marketing gains its power from its varieties, offering something to all its clientele. A person who loves working behind the scenes analyzing data, or one who delights in writing their hearts out creating compelling and persuasive content, or even someone who has an undying passion for technology are all guaranteed to find a specialization suited to their skills. The possibilities are endless.

 

Why Young Indians Are Choosing Digital Marketing

 

1. Skills Over Degrees

 

Unlike traditional careers like engineering or medicine that require years of academic study and expensive degrees, digital marketing is skills-based. You can become job-ready in 3-6 months. The learning resources are easily accessible and affordable and also the platforms like Google, Meta, HubSpot, and LinkedIn offer free certifications. Many learners have started earning while studying. Young people love this flexibility and freedom you can start anytime, from anywhere.

 

2. High Demand & Endless Career Paths


For any business, whether it is a local cafe or a multinational company, having a digital footprint is crucial. There are numerous job openings in Advertising Agencies, Startups, E-commerce, Freelancing Platforms, Digital media houses, Corporates, Government, and NGOs. Some of the positions available are Social Media Executive, Content Creator, Paid Ads Expert, SEO Analyst, Email Marketer, Growth Hacker, Brand Strategist, Marketing Automation Specialist, Analytics Consultant, and many more. The opportunities are boundless. The number associated with the internet economy in India is estimated to reach $1 trillion in the year 2030.

 

3. Attractive Salary & Freelance Income

 

Salaries in digital marketing are competitive and grow quickly with experience:

 

Experience Level

Fresher (0-1 yrs)

2-3 years

4-5 years

Senior Managers

Average Monthly Salary

 

₹15,000-₹30,000

₹40,000-₹60,000

₹70,000-₹1,00,000

₹1.5-₹3 lakhs/month

Freelancers and digital consultants can earn even more by handling multiple clients, running personal brands, or building their own agencies. In addition to that, platforms like Upwork, Fiverr, Freelancer, and LinkedIn have made it easy to find international clients and earn in foreign currency all from home.

 

4. Remote Work & Work-Life Balance


After the COVID pandemic, remote working has become the new norm. One of the best industries for remote work is Digital marketing; all you need is a laptop and wi-fi. Digital marketing provides opportunities to work with clients from all over the world. You can set your own work hours, and best of all, travel while still working. This is very appealing for the Gen Z and Millennial workforce who value personal time over a rigid 9-to-5 schedule.

 

5. Creativity Meets Strategy


With a career in digital marketing, an individual is able to pursue both creative and analytical skills at the same time. For individuals who are detail-oriented, the design aspect of digital marketing which includes content writing, graphic designing and branding may be ideal for you. With these positions, you have the opportunity to help a brand communicate its visual message through beautiful color and layout design. If you have a way with words, the numerous employment options available for you as a copywriter, content strategist or SEO content writer will definitely impress you. These positions require the creation of content that is highly persuasive and is written for websites, social media, blogs, and even ads’ and designed to attract, inform, and persuade their audiences. For those who are really good at math, paid advertising, web analytics, or marketing science would be ideal as these positions focus on analyzing advertising trends, running ad campaigns, and smart marketing decisions based on data.

 

6. Entrepreneurship & Personal Branding


Today’s youth are not just looking for jobs; they want to be founders, influencers, and thought leaders. Digital marketing gives them the tools to build YouTube channels, Instagram pages or blogs. It helps to start online businesses (drop shipping, affiliate marketing, coaching). It helps to grow their freelance brand or agency and also can become influencers or content creators. When you know how to market online, you can transform any passion whether it’s fashion, travel, fitness, or gaming into a profitable brand

 

7. Continuous Learning & Fast Growth


Digital marketing is always evolving and that’s exciting. New platforms like Threads, Lemon8, and Snapchat AI keep popping up. SEO algorithms, ad policies, and trends change regularly. In every industry, there is a new skill to learn or a new tool to master. This is particularly true in digital marketing because no two days feel the same. This gives young professionals a chance to stay curious, engaged, and growth-oriented.

 

Success Stories in India


Many young Indians have made it big through digital marketing:

 

  • Ranveer Allahbadia (BeerBiceps) – From YouTube to co-founding Monk-E, a digital influencer agency.
  • Shradha Sharma (YourStory) – Built a digital media empire focused on startups.
  • Deepak Kanakaraju (DigitalDeepak) – A digital marketer turned coach who helps others launch careers.
  • Sorav Jain – A top digital marketer and educator with a massive student base.
  • Prajakta Koli (MostlySane) – Started as a YouTuber and is now an actor, brand ambassador, and global influencer.

Their journeys prove one thing: you don’t need a fancy degree – just skills, consistency, and a good digital presence.

 

Career Scope in 2025 & Beyond


According to Naukri, LinkedIn, and other job portals; Digital marketing jobs have seen a 30-50% rise year-on-year, India will need more than 20 lakh digital marketing professionals by 2025. Top hiring sectors include IT, e-commerce, finance, healthcare, and ed-tech. Whether you want to work at a startup, join a big brand, or build your own thing; digital marketing will be at the center of it all.

 

The Future is Digital and It’s Bright


Digital marketing is more than a buzzword – it’s a revolution. For India’s new generation, it offers the perfect mix of freedom, creativity, income, and growth. If you are looking for a career that is in-demand and favorable for the future, love the internet, prefer working on your own terms, and enjoy creativity, communication or strategy, digital marketing could be the ideal fit for you. So, why not start learning the skills needed to build your brand and take your first step into the world of digital marketing?

Author Info

Shefreena Riju, a Freelance Digital Marketing Expert in Munnar.

Learner of CDA Digital Marketing Academy in Ernakulam. 

How Movie Memes Are Stealing the Spotlight in Digital Marketing

How Movie Memes Are Stealing the Spotlight in Digital Marketing

Ever watched a movie and thought, “Wow, this scene perfectly sums up my client calls”?
Or seen a brand post a meme from a blockbuster film and instantly hit ‘like’?


That, my friend, is the magic of meme marketing, especially when paired with the influence of movies.
The age of digital marketing, which gives importance to glossy, spammy captions, is over, and now it’s about being fast, smart, and in tune with what people are talking about, and nothing screams culture more than movies and memes.

Table of Contents

What is Meme Marketing?

 

Meme marketing is when companies utilise viral, funny content, usually trend-based, movie, or pop culture-based, to engage with their audience.


Imagine it as the playful cousin of digital marketing. It’s not so much “Buy now” and more like “LOL, we understand you.


People enjoy laughing, so it works. Your brand is more than just marketing when it posts a meme describing a common experience, such as battling deadlines or last-minute edits.

 

Why Are Movies Meme Gold?

 

Movies are emotional rollercoasters. They give us drama, laughter, slow-motion entrances, and over-the-top expressions, basically, meme-ready moments. When a scene or dialogue goes viral, people don’t just remember the film, they use it. They turn it into reactions, jokes, and digital punchlines.


Digital marketers jump in by using those movie moments to create relevant, witty content that fits their brand.


For example:

  • That scene from Jawan where Shah Rukh Khan walks like a boss?

Perfect for: “Me launching a campaign after 3 coffee-fueled all-nighters.”

  • Fahadh Faasil’s blank stare at Malik?

Great for: “My face when the client says, ‘Just one last change.’”

  • The chaotic dance from Kantara?

Nailed it for: “Marketing team after the client approves the design… on the first try.”

 

Why It Works in Digital Marketing

 

Meme marketing works because it’s fast, relatable, and free (unless you’re paying someone to stay on top of trends, which honestly, might be worth it).


Coupling it with films also brings emotional value. People already associate those movies, nostalgia, thrills, and drama. When you use that idea to drive the voice of your brand, you are creating instant engagement. You’re not simply posting, you’re being a part of culture.

 

But Use It Wisely


Not every meme fits every brand. And not every movie reference is timeless. Timing is everything.


If you’re jumping on a trend three weeks too late or using a meme your audience doesn’t get, it can fall flat or worse, feel painfully cringey.


So keep these things in your mind:

 

  • Know your audience: What’s funny to your sister might confuse your mom, and vice versa. Don’t just post what’s trending; post what makes sense for your people.
  • Stay updated: Memes have a short shelf life. If it’s already been shared by every brand under the sun, it’s probably expired.
  • Understand the context: Before you turn that viral movie scene into a meme, make sure you understand what it means. Misusing a reference can backfire.
  • Match your tone: If your brand voice is formal and thoughtful, suddenly dropping a chaotic meme might feel off-brand. Adapt the meme to suit your voice.
  • Don’t force it: Know when NOT to use a meme. If a meme isn’t quite fitting for your brand voice or message, better to leave it alone. Unrelated humour can backfire, and sometimes, no meme is better than one that feels out of place.
  • Keep it respectful: Humour is great, but make sure your meme doesn’t offend, stereotype, or alienate any group. Always double-check before posting.
  • Test the waters: If you’re unsure how your audience will respond, try it on Stories or use humour gradually, see what sticks before going all-in.

And most importantly…


Meme responsibly. Because in the world of digital marketing, one wrong meme can do more damage than a dozen bad captions.

 

Wrapping It Up


At a time when attention spans are hardly the length of a reel video, meme marketing – especially if it’s working off popular movie moments – somehow offers brands a new and relatable-safe way to stay relevant and real. Films already deliver a full-function bandwagon of feelings, drama, nostalgia, and expressions that audiences can relate to immediately. When a movie moment is converted into clever, timely memes, it can be a representation of the best kind of digital storytelling.

 
This approach can deliver on entertainment, but it also unlocks immediate emotional connection with the audience, driven by the shared experience or pop culture reference they’re already familiar with and they love. You can add a human touch to your brand, where it feels like you’re not only in it for a sale, but you want to be part of the conversation. Audiences are not drawn to perfection, they are drawn to something with a resemblance of familiarity and humour, as well as content that understands them.

 
Effective meme marketing can also help your brand break through the noise in crowded feeds, spark conversations, and boost engagement, while remaining authentic. This is a chance to express your personality, speak your audience’s language, and show that you are in touch with what’s happening in their world.This can be an opportunity to show your personality, speak your audience’s language, and to show that you are up to speed on what is happening in their world.

Author Info

Aswathy Ajay,  a Digital Marketing Expert in Pondicherry.

Learner of CDA Digital Marketing Institute in Ernakulam. 

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