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Instagram, LinkedIn, or YouTube? My Honest Beginner’s Journey to Choosing the Right Platform

The Overwhelming Beginning.

I still remember the exact day I decided to take digital marketing seriously. I had just finished watching a webinar about personal branding, feeling super inspired. With all this new motivation, I opened a fresh notebook and confidently wrote on the top page, “Aysha Batool, Digital Marketer & Founder of FATAASH.” Then I stared at the page… and froze.

Where was I supposed to start?

Table of Content

Instagram sounded exciting but also crowded and overwhelming.
LinkedIn felt too serious, too corporate.
YouTube? That was a big no in my head; I wasn’t confident in front of a camera at all.
 

I spent hours Googling things like “Best platform to grow your brand” and “Should I start with Instagram or YouTube?” Every expert had a different opinion. It felt like I was being pulled in three directions at once. If you’re feeling unsure, overthinking, or stuck, I want to walk you through what I experienced. This blog isn’t based on theory. It’s my honest journey of figuring out which platform worked for me, what challenges I faced, and how I slowly found my voice.

 

Instagram: Visual Vibes & Fast Growth.

 
Instagram was my first stop. As the co-founder of FATAASH, where we create handmade Nikkah essentials like booklets, veils, and gifts, Instagram felt like the natural place to begin. It’s visual, vibrant, and filled with creativity.
 

I started with product photos, behind-the-scenes reels, and tips for brides-to-be. Some reels reached 3,000 to 300k views. It felt exciting to see how visual content helped build trust in our work. DMs became personal spaces where real brides connected with us. Sales started coming in. But not everything was smooth. The algorithm kept shifting. One post reached thousands; the next barely touched a hundred. I felt like I was always chasing trends, learning new audio, and perfecting the grid. It got exhausting. While Instagram gave visibility, it didn’t always lead to deep connections or consistent conversions.

If your work involves visuals, like fashion, art, food, or décor, and you enjoy creative content, Instagram is a great start. But consistency and flexibility are key.

 

LinkedIn: Real Conversations & Meaningful Growth.

 
I ignored LinkedIn for a long time. I assumed it was only for suits and executives. It didn’t feel like a space for someone like me, a handmade brand founder and beginner digital marketer. But as I learned more about personal branding, I gave it a try. I started posting small stories about building FATAASH, lessons I learned, and challenges I faced as a woman entrepreneur. And to my surprise, people responded warmly. Even short posts reached new audiences. Strangers commented, shared, and supported.
 

LinkedIn became a place where I didn’t need perfect pictures or videos. Just honest stories and real conversations. I didn’t go viral, but I did build connections. Some posts even brought unexpected collaborations. Yes, growth is slower here. You need to show up consistently, engage thoughtfully, and share with purpose. But if your goal is to build authority and connect with professionals who care about your voice, LinkedIn is a strong foundation.

 

YouTube: Deep Trust & Long-Term Impact.

 
YouTube was the scariest for me. I wasn’t confident on camera, and editing seemed complicated. I kept pushing it off. But a small part of me knew that speaking openly and face-to-face would build deeper trust with my audience.
So one day, I recorded a short video about why we started FATAASH and what makes our handmade Nikkah booklets meaningful. The lighting wasn’t great, my voice shook a little, and it wasn’t polished at all. But something beautiful happened: people watched till the end. Some even reached out, saying the story touched them. That’s when I realized YouTube doesn’t need perfection. It just needs your truth.

Unlike Instagram, where posts fade in a day, YouTube videos stay searchable and relevant for months. They become part of your long-term story. Building on YouTube takes effort, recording, editing, and consistency. But the connection it creates is genuine. If you enjoy sharing knowledge, teaching, or personal storytelling, YouTube is a great way to grow slowly and meaningfully.

 

So… where should you start?.

 
Here’s the truth: there’s no one-size-fits-all answer.
If you love visuals, trends, and quick engagement, Instagram might feel right for you. If you want to build authority, share personal lessons, and connect with professionals, LinkedIn could be your place. If you’re drawn to deeper conversations, long-form content, and meaningful presence, YouTube might be your home. You don’t have to start on all three. Start with what feels the ‘least scary.’ That’s exactly what I did.
 

I began with Instagram, where I felt comfortable sharing product visuals. Once I got better at writing about my journey, I shifted toward LinkedIn. And finally, when I was ready to be seen and heard, I showed up on YouTube. The point is, you don’t have to get it perfect. You just have to get it going.

 

Your platform is your stage; choose what feels like you.

 
If you’re sitting with a notebook and wondering where to begin, breathe. You don’t need to be everywhere. You just need to be somewhere where you can show up with heart, honesty, and consistency. It doesn’t matter if you start with 5 followers or 50 views. What matters is your voice. Your journey. Your message. So go ahead. Start messy. Start unsure. Start scared. But start. Because on the other side of that first post, video, or story… is something powerful: growth, clarity, and a brand that’s uniquely yours.
 

Author Info

 
How to Leave Your Mark in the World of Digital Marketing

How to Leave Your Mark in the World of Digital Marketing

In this fast-paced, ever-changing world of digital technology, leaving your mark in the world of digital marketing is about doing more than keeping up with trends. It takes strategic minds, creativity, flexibility, and a solid sense of your people. Whether an experienced marketer or just starting out, here is a complete guide on how to leave your mark in the world of digital marketing.

Table of Contents

1. Define Your Niche and Brand Identity

 

To differentiate, you must be recognized for one thing. Determine your niche according to your strength, interests, and market demand. Influencer marketing, paid advertising, SEO, or emotional storytelling—claim it.


Build a consistent brand identity that has a recognizable tone, style, and message on all channels. People should immediately recognize that your content comes from you when they view it.

 

2. Pin Down a Couple of Key Platforms


Rather than attempting to conquer all platforms, pick two or three where your audience is the most engaged. Whether LinkedIn for B2B, Instagram and TikTok for visual content, or YouTube for long-form material—put your energy where your audience is.

Each platform has its culture and language, so tailor your content to that. Consistency and relevance matter.

 

3. Develop Value-Based Content


Content remains king, but only if it is valuable. Implement photos and videos in addition to using powerful words to show solutions, enlighten, entertain, or inspire your visitors. Make sure to know what your audience is looking for beforehand to give them the content that will respond to their queries or requirements. Do not be afraid to give away free knowledge because it builds trust, credibility, and creates a loyal community.

 

4. Use Data and Analytics Tools


Implement analytics to determine what matters most and what does not. There are other factors such as engagement, reach, conversions, and bounce rate that need constant monitoring. Everything is structured around inbound marketing. With data, you can strategize your approach, content, as well as your campaign. Marry creativity with data. A/B test your concepts, iterate quickly, and don’t be rigid.

5. Establish Yourself as a Thought Leader


Other than taking up too much on your time, sharing experiences, trends, and personal stories establishes authority. Make it a habit to create your own blog, write on LinkedIn, present at webinars, or start a podcast. Talk about the successes and the failure as well, it gives you credibility while showing the journey you’ve had. Thought leadership is not ego; it’s consistently giving value trusted information and building community.

 

6. Be Authentic and Tell Stories


Sales pitches have been proven time and time again to not engage as much as humans talking in storytelling voices. Let people know the human side of the brand by revealing behind the curtains, client success stories, or your personal struggles. We live in a world where almost everything is manufactured, being authentic creates trust and serves people a breath of fresh air.

7. Networking and Collaborating


Working together can dramatically increase your visibility. Team up with influencers and develop co-branded content. Even meaningful connections within your niche would be enough. Networking comes with new avenues like new audiences, ideas, and opportunities. Shared audiences should never be overlooked.

 

8. Persisting in Learning and Innovating


Marketing in the digital world is always evolving. Get ahead of the curve by learning, whether it’s through courses, current events, newsletters, or through hands-on practice.

 

Conclusion


Viral fame overnight is no substitute for impact in online marketing. It is about consistency with value, authenticity, and intent. Patience, curiosity, and a strong need to learn goes a long way. Your voice matters. With proper planning and strategy, you can influence and make profound changes in the online world.

Author Info

Jemsheer V, a Best freelance digital marketer in Coimbatore.

Learner of CDA Digital Marketing Training in Kochi .

Understanding Digital Marketing Through the Human Body – A Beginner’s Perspective

Understanding Digital Marketing Through the Human Body – A Beginner’s Perspective

 

When I first stepped into the world of digital marketing, I felt like I had entered a big, fast-moving world of unfamiliar terms. SEO, SMM, PPC and Google analytics… I had no clue where to begin. Honestly, it was confusing.

 
But one day, I thought, What if I could relate it to something I already know? That’s when I had this simple idea:

 
What if digital marketing were a human body?

 
Each part of the body does something special, and so does each part of digital marketing. Once I visualised it this way, everything made sense.

 
This blog explains the core components of digital marketing by comparing them with human body parts.

Table of Contents

1.SEO – The Lungs That Breathe Life into Your Brand

 

Imagine trying to live without breathing. Impossible, right? Lungs pull in oxygen, the essential fuel for every cell.

 
SEO (Search Engine Optimisation) is like your lungs because it breathes life into your online presence by pulling in organic visitors – people who find you naturally by searching on Google and other search engines.


Without SEO, your website is like a body holding its breath – invisible and suffocating in the vast online world. Strong SEO ensures a continuous, fresh supply of visitors, just like lungs provide oxygen to keep you alive.

 

2. Digital Marketing Strategy – The Brain That Controls Everything

 
Your brain doesn’t just think; it plans, controls, and coordinates every action in your body. A digital marketing strategy acts as the brain of your brand. It decides who to target, where to show up, and what messages to share. Without it, your efforts are
random and weak, like a body without brain control, moving aimlessly. A smart strategy keeps everything focused, purposeful, and efficient, guiding every marketing action to work together for your goal.

 

3. Content Marketing – The Heart That Pumps Energy Everywhere

 
The heart continuously pumps blood, nourishing every cell with life-giving energy. Content marketing is your heart because it sends value, information, and emotion to every part of your digital marketing system, from your website to social media to emails.

 
Without content, your brand feels empty, lifeless, and disconnected. Great content connects deeply with your audience, making your brand memorable and trustworthy.

 

4. Website – The Backbone That Supports Your Whole Presence

 
Our backbone supports our body’s structure, allowing us to stand tall and move confidently.

 
Your website is your brand’s backbone. It holds everything together where visitors come to learn who you are, what you offer, and why they should trust you.


If your website is weak, slow, confusing, or unattractive, your whole digital body wobbles. A strong, well-designed website supports growth and holds your audience firmly.

 

5. Google Analytics – The Eyes That Reveal Hidden Truths 

 

Eyes don’t just see; they interpret the world so we can react and adapt.

 

Google Analytics acts as eyes in the digital world. It shows you exactly who is visiting our site, what they like, and where they come from.

 
Without these eyes, you’d be blindly guessing what works, wasting time and money. With clear vision, you can adjust your marketing to focus on what truly matters.

 

6. Social Media Marketing (SMM) – The Hands That Build Relationships

 
Hands allow us to touch, create, and connect with others. Social media are your brand’s hands, reaching out to people, shaking hands with your audience, and building friendships.

 
Through conversations, posts, comments, and shares, you build trust and community. Strong hands create real, lasting bonds between your brand and your customers.

 

7. Paid Advertising – The Feet That Accelerate Your Journey

 
Feet move us forward, helping us cover ground faster than walking alone.

Paid ads are your feet in the digital world, accelerating your brand’s growth and pushing you into the spotlight quickly.

 
When you need fast results, like launching a product or running a campaign, paid ads help you sprint ahead of the competition instead of slowly walking.

 

8. Email Marketing – The Blood That Circulates and Nourishes

 

Blood flows through every vein, carrying nutrients and signals to keep the body alive.

Email marketing is the blood of your digital body, circulating your message directly to your audience’s inboxes, nurturing loyalty and engagement over time.

It’s personal, intimate, and continuous, keeping your relationship strong even when other channels are quiet.

 

9. Social Listening – The Ears That Hear What’s Unsaid

 
Ears don’t just hear words; they catch tone, emotion, and whispers.

 
Social listening is your brand’s ears, tuning into conversations happening about you online, both praise and complaints.

 
By listening closely, you can respond quickly, fix problems, and understand your audience’s true needs, building a reputation that lasts.

 

10. Branding – The Skin That Shows Your Identity to the World

 

Skin is the body’s protective cover and gives us our unique appearance.

 

Branding is your skin. it’s how the world recognises you instantly.

 
Your logo, colors, tone, and style are like your skin colour and texture. Strong branding protects your reputation and makes you unforgettable.

 

11. Your Purpose – The Soul That Breathes Meaning into Everything

 

The soul is what gives a person true life and meaning beyond the physical. Your brand’s purpose is its soul – the deep reason why you exist.

 
When you communicate your values and mission clearly, you connect on an emotional level. This soulful connection creates loyal fans who believe in you and your journey.

 

Final Thought

 
Just like a human body needs every part to be healthy, your digital marketing needs all these components to work together.


Focus on strengthening each “organ” one step at a time, and watch your brand grow stronger, healthier, and more alive online.

Author Info

Amrutha, a freelance digital marketing strategist in Kottayam.

Learner of CDA Digital Marketing Course in Kochi.

From Chaos to Clarity Navigating the Digital Marketing Maze as a Beginner

From Chaos to Clarity: Navigating the Digital Marketing Maze as a Beginner

If you’re just getting started with digital marketing, welcome to the maze.
There are search engines to please, social media trends to follow, analytics to understand, content to provide, and algorithms that change quicker than your playlist. When I initially opened a digital marketing learning portal, it felt like I had entered a new world where everyone spoke in abbreviations like SEO, CPC, ROI, and CTA. SOS?


But there’s good news: it doesn’t have to be chaotic forever. In fact, if you figure out how to traverse this “maze,” it becomes fairly easy (and enjoyable). Allow me to walk you through the experience — from being completely lost to confidently formulating solutions — in a way that may save you a few mistakes.

Table of Contents

1. The Early Confusion: Too Much, Too Soon

 

Finding out what to learn first was initially more difficult than actually learning. It felt like every YouTube video, blog, and influencer promoted a different “must-learn” talent. Some vowed to use content marketing, some said paid advertisements were the way of the future, while some insisted that the magic happened with email marketing.

 

I made an effort to learn everything at once.ad idea. It’s like trying to watch five Netflix series at the same time — all you end up with is noise.

 

If you’re at this level, take a moment to prioritize your tasks. Prioritize learning the fundamentals:

 

What is digital marketing?

 

What are the core channels?

 

How do they all connect in the customer journey?

 

2. Structured Learning: Finding the Map Inside the Maze

 

When I enrolled in a structured course—kudos to CDA Academy, by the way—I had my real breakthrough!

 

I was able to stop hopping from YouTube rabbit hole to another by having a well-planned path, appropriate mentoring, and bite-sized learning modules. The secret was to learn with a purpose rather than at random.

 

A good course doesn’t just teach tools. It teaches you why to use them, when to use them, and most importantly — how to think like a digital marketer.

 

We were encouraged to investigate every aspect of the digital marketing ecosystem at CDA, including SEO, SEM, SMM, content, email, design, and analytics, but with the right background and practical experience. It was like to finding a compass in the maze at last.

 

3. Learning by Doing: Messy but Magical

 

My initial campaign didn’t work out. spent hours wondering what went wrong after mixing up my keywords and receiving no clicks.But I learned more from that failed attempt than I did from ten theory classes.

 

Every error I made, whether it was in blog writing, ad creatives, or Instagram content optimization, taught me something new. I discovered how to:

 

  • Create a copy that appeals to people, not machines.
  • Make use of free resources like Google Trends, Ubersuggest, and Canva.
  • Make sure your content is optimized for social media and SEO.
  • Analyze data to modify strategy midway through.
  • Early failure is OK. It’s actually required

4. Community: Your Cheat Code to Clarity

 

One underappreciated benefit of working with an academy or team? The community.
In my course, everybody who figured out a trick using Meta Ads or noticed a trend that worked on Instagram shared it. If I got stuck on a Canva design or was unsure how to put up a Google Ad, someone jumped in to assist. It transformed learning into collaboration rather than competition.

 

We even reviewed each other’s work, providing honest feedback with memes tossed in. That is powerful. Because, at its foundation, marketing is about connection, and that begins with connecting with your peers.

 

5. Strategy Over Tactics: The Bigger Picture

 

Overemphasizing tools and trends is a common mistake made by novices.

 

Indeed, you must understand how to manage a Facebook ad. More significantly, though, you must comprehend the purpose of the advertisement. What are you trying to achieve? To whom are you speaking?What problem are you intending to solve for your audience?


The goal of digital marketing is not to follow every emerging trend.
It is about applying innovative approaches to tackle practical problems.
. That clarity only comes when you stop treating marketing like a set of random tools — and start thinking like a strategist.

 

6. Staying Updated (Without Getting Overwhelmed)

 

In addition, I discovered that the field of digital marketing is fast evolving. Algorithms change. Platforms move up and down. Almost every week, new features are introduced.
Here’s a hint, though: you don’t have to be an expert all the time.

 

Choose one or two reliable sites or newsletters (such as Social Media Today or Search Engine Journal), follow a few talented people on LinkedIn, and dedicate just ten to fifteen minutes each day to staying up to date.

 

It also helps to learn in public, which involves sharing what you try, fail, or find. It improves your confidence, portfolio, and personal brand at the same times.

 

7. Dezsignchaos – Turning Learning into a Brand

 

I made https://dezsignchaos.com, my own digital marketing page, as part of my learning process. What began as a task swiftly evolved into my creative playground. I shared fresh material, developed a brand voice, and tested advertising concepts using it.


Additionally, it provided me with an area to test out tactics that are effective for small firms, particularly those aiming to make an impression locally. I discovered how even simple branding initiatives may have a significant impact through audience feedback and real-time analytics.
Actually, creating dezsignchaos.com helped me understand the power of digital marketing when done with personality, authenticity, and consistency – three things I believe every aspiring marketer should embrace.


I’d love to hear from you if you’re looking for new ideas or want to collaborate with enthusiastic creatives. My ultimate goal is to establish Dezsignchaos as the top digital marketing firm in Thrissur – a big goal, but every expert was once a beginner, right?

 

Conclusion: The Maze Isn’t That Scary After All

 

Looking back, I realize that the chaos of digital marketing isn’t really chaos — it’s just a maze with many entry points.

 

And after you:
Maintain a well-defined learning route.

 

Get your hands dirty

 

Remain inquisitive.

 

Make connections with other people

 

Focus on your strategy; it truly gets fascinating.


So to every beginner reading this: don’t be afraid of the noise. Walk through it. Test, learn, share, repeat.
Your clarity will come.


And when it does — you won’t just be navigating the maze. You’ll be redesigning it.

Author Info

Abilash, A creator of DezsignChaos Digital Marketing Company in Thrissur.

Learner of CDA Online Digital Marketing Course. 

Why do We Love “Free” So Much? a Psychologist’s Take on Indian Consumer Behavior

Why do We Love “Free” So Much? a Psychologist’s Take on Indian Consumer Behavior

Imagine this: You’re shopping online, and you see that adding just one more item to your cart will get you a free gift worth ₹99. You don’t really need that extra item, but the idea of getting something for free is too hard to pass up. Or maybe you’ve signed up for a free trial, promising yourself that you’ll cancel before they charge you- only to forget and see the subscription fee deducted from your account.

If so, you’re not the only one—most of us are drawn to anything that’s free, like buy-one-get-one deals, free samples, or trial offers. As a psychologist, I find it fascinating to explore why we behave this way, especially when it comes to making purchase decisions. And one of the most fascinating insights is this: “free” isn’t just about saving money- it plays on our emotions, hijacking our brains into making choices that don’t always make logical sense.


But why does the word – FREE- have such a strong psychological grip on us? Let’s break it down.

Table of Contents

1. Our Brains See “Free” as a Win

Logically, we know that a ₹10 discount and a free ₹10 item should be the same, right? But our brains don’t work that way. This is called the Zero-Price Effect. The Zero-Price Effect makes anything free feel significantly more valuable than its actual worth.


Take this scenario:


You’re at a supermarket checkout. You see a pack of biscuits for ₹50. Next to it, another pack of biscuits- but this one comes with a “Free Coffee Sachet” sticker. Most of us instinctively go for the biscuits with a freebie, even if you don’t really want that coffee sachet. Why? Because “free” tricks our brain into thinking we’re getting a special deal- one that we can’t afford to miss.

“Most transactions have an upside and a downside, but when something is FREE! we forget the downside. FREE! gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.”
— Dan Ariely, Author of Predictably Irrational

2. We Hate Losing (Even When We’re Not Losing)

 

Have you ever bought something just because a sale was ending? Or ordered an extra item online to qualify for free shipping? If so, you’ve experienced loss aversion—our natural tendency to avoid missing out.


We fear loss more than we value gain. That’s why brands use phrases like:


➡️ “Last chance to grab your free sample!”
➡️ “Only 2 days left to claim your free trial!”


The moment we think we might lose a freebie, we rush to grab it—even if we didn’t originally want it.

3. Free Creates a Psychological Commitment

 

Ever noticed how once we start using a free service, we don’t want to stop? That’s because free creates an emotional investment. We often think a free product is more valuable than it really is. i.e, when we get something for free, it feels more special or important to us—even if it doesn’t actually cost much or isn’t very useful.


For example, take OTT platforms like Amazon Prime, Hotstar, or Netflix. They offer free trials because they know once you start watching, you’ll get used to it. When the trial ends, losing access feels like a loss—and that feeling often pushes people to subscribe. And what do we do to avoid loss? We pay up.


It’s the same reason why brands offer “first purchase free” discounts. They know once you’ve experienced the product, you’re much more likely to return.

So, How Do We Outsmart the “Free” Trap?

Now that you understand why “free” feels so tempting, the next time you come across a deal, pause for a moment and ask yourself:

  • Would I still want this if it wasn’t free?
  • Am I choosing this because I need it or just because it’s free?
  • Is “free” actually adding value, or is it nudging me into an unnecessary purchase?

The truth is, “free” isn’t always a trap- it can be a promising deal if it fits your actual needs. But when emotions take over, we often make choices that don’t really make sense.

The Bottom Line? “Free” Isn’t Just a Price—It’s a Powerful Emotion

Whether it’s a freebie at the supermarket, a buy-one-get-one deal, or a free trial that reels us in, the word “free” has a way of tugging at our emotions. It gives us a little rush—like we’re winning something—even if we end up spending more or picking up something we didn’t really need.


Deep down, our love for “free” isn’t always about the product itself. It’s about the joy of getting something without having to pay. And that little thrill? It’s what keeps us going back for more.

Aysha Nawreen, a freelance digital marketer in Calicut with a background in psychology. She combines consumer behaviour insights with creative marketing strategies to help brands connect better with their audience.

Author Info

Aysha Nawreen, a freelance digital marketer in Calicut.

Learner of CDA Online Digital Marketing Course in india.

“Thudarum” Becomes Kerala’s New Political Mood. How LDF in Kerala is Setting the Tone for 2026 with Moment Marketing Mastery

“Thudarum” Becomes Kerala’s New Political Mood. How LDF in Kerala is Setting the Tone for 2026 with Moment Marketing Mastery

In Kerala, politics is not just a game of power, it’s a cultural phenomenon. With a politically aware population and an ever-watchful media, even the smallest political move echoes across the state. As Kerala inches closer to the next Assembly elections, the political atmosphere is heating up, and campaigns have already started taking shape. Recently, the LDF took a clever, brilliant leap into the world of moment marketing, a strategy long owned by brands, now finding resonance in political campaigns.

Table of Contents

What made the move iconic? One word: “LDF Thudarum”.


Moment marketing involves using current events or trending topics to make messaging more relevant, relatable, and engaging. 

 

The LDF’s use of the tagline “LDF Thudarum”, borrowed from the title of a successful Mohanlal movie, perfectly captured this strategy.


By aligning their narrative with the sentiment of the film, a story of resilience, struggle, and hope, the LDF was able to emotionally connect with both the masses and youth of Kerala. Mohanlal is not just a superstar; he is a cultural icon whose on-screen emotions resonate deeply with Malayalis across generations. And “Thudarum” as a word signifies continuity, endurance, and progress messages that align with LDF’s ideological identity.  Also, this movie is considered a powerful comeback for Mohanlal, and his journey will continue. So just like that, LDF says they will continue the success and will be the ruling government for the third time in history. 

 

The Execution


The LDF strategically released social media creatives and posters right after the film’s box office success. They paired iconic imagery of party leaders and mass movements with the bold tagline “Thudarum”, implying that their journey of resistance, reform, and relevance is far from over, campaigns against fascism, and everything was stitched together with this one powerful phrase.
And it worked. The campaign quickly went viral, drawing praise even from those outside the party fold. Social media was flooded with memes, reels, and stories using the word “Thudarum”, transforming it from a film tagline into a political statement. 

 

Why It Worked

 

  • Cultural Relevance: Kerala’s political landscape is deeply rooted in cinema and popular culture. By tapping into a recent blockbuster and a beloved actor, LDF merged emotion with ideology.
  • Perfect Timing: The campaign was launched at the peak of the movie’s success, when people were emotionally invested and conversations were ongoing.
  • Consistency in Narrative: “Thudarum” wasn’t just a word, it became a campaign theme. 
  • Digital proficiency: LDF’s media team effectively utilized platforms like Instagram, Twitter, and Facebook, employing striking visuals, dynamic graphics, and local language captions to resonate with Gen Z and Millennials.

Final Thoughts


Moment marketing is no longer just a tool for corporate brands, it’s a weapon for ideologically driven movements. LDF understood this, and with a single word “Thudarum”. They tapped into nostalgia, emotion, and political continuity. Whether one supports them or not, it’s hard to ignore the brilliance of that moment. LDF’s “Thudarum” campaign is a masterclass in how political parties can use moment marketing to stay relevant, inspire, and lead. And in Kerala, where every voter is politically alert and socially active, emotionally intelligent campaigning wins hearts.

Author Info

Jasmine, a Digital Marketing Consultant In UK..

Learner of CDA Online Digital Marketing Course.

The Role of Blogging in Digital Marketing More Than Just Words

The Role of Blogging in Digital Marketing: More Than Just Words

In today’s digital-first world, blogging has evolved into one of the most effective tools businesses use to connect with their audience. Beyond just a creative outlet, blogging drives website traffic, builds brand credibility, and strengthens digital marketing strategies.

 

Let’s examine why blogging holds value and how it helps shape contemporary marketing strategies.

Table of Contents

How Blogging Impacts Digital Marketing

 

When done right, blogging can dramatically enhance a brand’s online visibility. It’s a simple, impactful way to engage audiences by offering content that answers questions, solves problems, or inspires action.

 

Businesses that actively maintain a blog often experience:

 

  • Boosted engagement: Valuable blog content encourages readers to interact and connect with your brand.
  • Increased website traffic: Blogs give people a reason to visit your site, especially when shared through social media and email newsletters.
  • Higher lead generation: Maintaining a steady stream of relevant blog posts can produce 67% more leads than companies without a blogging strategy

Why Blogging Matters in a Crowded Digital Space

 

In a world filled with ads, videos, and social media posts, blogs offer something different — authentic conversations. Blogging allows businesses to express their voice, share expertise, and build relationships beyond selling products or services.

 

A well-written blog helps build credibility and trust, showing customers that a knowledgeable, human team stands behind the brand, offering value without constantly asking for something in return.

 

The SEO Advantage of Blogging


One of blogging’s biggest advantages is its positive impact on search engine optimization (SEO). Every blog post is a chance to rank for keywords that potential customers are searching for. Consistently updated blogs indicate to search engines that your website is active and relevant — enhancing your online visibility

 

Keyword-rich, helpful content naturally attracts backlinks, shares, and engagement, all of which improve SEO performance over time.

 

Blogging as a Relationship-Building Tool


Blogging isn’t just about promoting products — it’s about building connections. It gives brands a platform to:

 

  • Share values, stories, and insights
  • Showcase expertise in specific areas
  • Respond to customer concerns and industry trends
  • Connect and converse through social media and comment threads.

This kind of interaction helps foster trust and transparency, laying the groundwork for long-term customer loyalty.

 

Smart Blogging Strategies to Grow Your Business

 

To truly benefit from blogging, businesses need a thoughtful, well-planned strategy. Check out these helpful tips to begin:

 

  • Know your purpose: Define what you want your blog to achieve — brand awareness, lead generation, customer education, or all three.
  • Align content with your mission: Ensure blog topics reflect your brand’s values and long-term goals.
  • Stay relevant: Focus on subjects your audience cares about. Keep up with industry trends, seasonal topics, and common questions.
  • Integrate with other campaigns: Connect your blog content with larger marketing efforts like product launches or community initiatives to amplify impact.

Final Thoughts

 

Blogging is no longer an optional part of digital marketing — it’s an essential tool that fuels engagement, boosts leads, and nurtures brand loyalty. Businesses that invest in valuable, audience-centered content stand a better chance of thriving in an increasingly digital world.

Author Info

Atheena, Digital Marketing Expert In Calicut.

Learner of CDA Digital Marketing Course in Calicut, Kerala.

Why ‘Silent’ Video Content is Becoming a Gamechanger for Marketers

Why ‘Silent’ Video Content is Becoming a Gamechanger for Marketers

Are you someone like me who scrolls through social media with the sounds turned off most of the time? Whether I am in a noisy cafe, on public transport, or just don’t want to disturb anyone, my phone is on mute. I’m sure I’m not the only one.


Today, most people browse Instagram, Facebook, Linkedin, and YouTube in public places- on the bus, at work, or just lying next to someone sleeping. People don’t want a video blasting sound unexpectedly.
In fact, studies have shown that a large number of social media users prefer watching videos in silence. It’s not just about convenience- it’s also about comfort, privacy, and even habit.

 
That’s exactly why silent video content has become a powerful and strategic trend in digital marketing.

Table of Contents

WHAT IS SILENT VIDEO CONTENT?

 

Silent videos are used to communicate a message clearly and effectively, even when played without sound. This content works well because most videos on mobile devices autoplay with the sound off. They focus on visual elements to tell their story. Clear storytelling through visuals alone is the backbone of silent video content. They usually include:

 

1. Captions or subtitles.


2. Bold on-screen text.


3. Engaging visuals and animations.


4. Clear storytelling with visuals alone.

 

These videos are meant to catch the viewer’s attention even on mute, and they are surprisingly effective.

 

WHY ARE PEOPLE WATCHING ON MUTE?


Why do many people prefer watching videos without any sound? It’s not just a random habit—it actually reflects how we consume content today. And that’s where the challenge begins for marketers. Here are some key reasons why this happens:

 

1. On Facebook, around 85% of videos are viewed on mute.


2. Instagram reels and stories auto-play silently until the user turns on sound.


3. People often skip videos which don’t have captions because they have no clue what the video is all about.

 

WHY THIS MATTERS FOR MARKETERS?


Silent video content isn’t just a trend — it’s a smart strategy that marketers are using to drive better results. Here’s why it matters:

 

1. Grabs attention quickly: You only get 2-3 seconds to grab the attention of people on social media. A silent video with eye-catching visuals, or a question right at the beginning, can hook someone instantly, without needing them to unmute.

 
Example: a beauty brand shows a quick before & after results of a product with bold captions like “results in 7 days”!- no sound needed, right?

 

2 .Boost accessibility: Not everyone has the same hearing ability, and not everyone speaks the same language; therefore, Visual storytelling and captions help people to understand the content easily and connect with people from different backgrounds.

 

3. Works anywhere, anytime: Your audience could be anywhere, in an office, at a doctor’s clinic, or on a train without earphones. So, silent videos allow people to consume your content from anywhere at any time without disturbing others.

 

4. Better engagement and watch time: Captions keep people watching longer. According to Hubspot and Facebook studies , videos with subtitles see a 15 %+ increase in engagement compared to those without, because people are more likely to stay when they understand the content from the start. That’s a big deal if you’re looking for reach and interaction.

 

WHERE SILENT VIDEOS WORK BEST?


Silent-friendly content can be powerful across multiple platforms, especially where people just sit back and watch. Here’s where they are at their best:

 

1. Instagram reels and stories- use text overlays and transitions.


2. Facebook and LinkedIn feeds- Auto-play is usually on mute.


3. YouTube shorts- not everyone listens to sounds.


4. Ads – Silent ads have higher full-view rates

 

TIPS TO CREATE POWERFUL SILENT VIDEOS:


Here’s how to make your muted video content stand out:

 

1. Hook in the first few seconds: Begin your video with something visually striking or unexpected, like asking a question or flashing a powerful message in bold, which people actually care about.

 

2. Add captions or subtitles: use auto-caption tools or write your own, make sure they are easy to read. You can use tools like CapCut, Instagram’s built-in caption feature, or Adobe Premiere.

 

3. Use bold text and headlines on screens: ‘How to Grow on Instagram in 2025’ — slap that right on the first frame. Use fonts and colors that align with your brand, and avoid text that’s too small or hard to read on mobile screens.

 

4. Focus on visual storytelling: let your visuals tell the story, use expressions, transitions, body language, and symbols. These help the viewers to get emotionally connected with the message and understand the story without needing any explanation.

 

5. Keep It Short & Crisp: Stick to 15–60 seconds unless it’s a detailed tutorial. Shorter videos perform better and are easier to consume.

 

6. Test your video: Before posting, watch your video without sound and ask: “Can I understand this ?” If yes, you are on the right track.

 

REAL-LIFE EXAMPLE


Let’s say you are a home baker selling chocolate chip cookies, you want to promote your freshly baked cookies through a short video.


Instead of explaining everything on camera, you post a 20-second silent video that shows:

 

1. A quick shot of cookie dough being scooped.


2. cookies baking in the oven- golden and mouth-watering.


3. text overlay- “Freshly baked, no preservatives”.


4. Close-up of the box being packed with love.


5. “Order before 6 pm to get same-day delivery”!

These kinds of videos work without sound, which tells a story, and gives clear information

 

FINAL THOUGHTS


Silent video content isn’t just a backup plan — it’s a smart, creative way to connect with people where they actually are and how they consume content today. In a world where sound isn’t always possible, videos that speak through visuals are quickly becoming one of the most powerful tools in digital marketing. Marketers who follow this trend are not only improving engagement but also making their content more adaptable and human-friendly. It’s about respecting the user’s environment and preferences.


So next time you create a video for your brand, ask yourself:
Can this be understood without sound?
If the answer is yes, you’re already ahead of the game.

Author Info

Rasha Fouz, a freelance digital marketing strategist in Kannur.

Learner of CDA Live Online Digital Marketing Training.

Marketing Psychology The Effect of Mental Models

Marketing Psychology: The Effect of Mental Models

Ever wonder how customers or our target audiences make their buying decisions? Over the years, we have seen how the market has evolved and is evolving, and ideas and solutions that no one imagined are now shaping our market and influencing our audiences!

 

Psychology is just a science that helps you understand how your customers think. When you connect with your target market on a deeper, emotional level, you’ll be able to reach them and help them

Table of Contents

 

Mental Models and Their Influence

 

Mental models are the way users understand or assume how something works or will work, based on their prior experiences or encounters. The impressions and assumptions you make may be influenced by the way something looks, feels, or sounds.

 


Mental models are particularly intriguing when you consider the user’s first interaction with the product. If they can’t figure out how it works right away, it may be their last interaction! Also, keep in mind that users will often have a mental model of how something will work before they even set their hands on it.

How Can Marketers Use Mental Models?

 

In marketing, understanding and utilizing mental models are very beneficial. It will help marketers figure out:

 

  • How do customers perceive a product or a brand?
  • What expectations do they bring in?
  • How do they make decisions?

 

Understand your audience in and out. Then prepare strategies. Because it’s not how you think, your target audience may think in some other way. So by connecting with the audience on a deeper level, you’ll be able to craft marketing strategies that align with the target audience’s expectations, which also carry your brand’s voice.

 

Can We Change the Way People Think?

 

The answer to this question is: YES.

 

By spending time with the users and studying their actions and behaviors, we’ll be able to bring change in the way people think, and this has been proven over the years. Let’s look into some examples.

 

 

  • Airbnb – Earlier, the idea of sleeping in a stranger’s home wasn’t accepted. But now that’s something everybody is fond of when planning a holiday or a getaway.
  • Uber – Getting into a stranger’s car and taking a drive!!! That was unacceptable. But now it’s the most used way of transportation without a second thought. Now, there are many other brands like Rapido, Quickride that have also come into this market.

 

When the Marketing Strategy Fails to Influence Audiences.

 

The above are some positive scenarios. Let’s look into a marketing strategy that failed to meet expectations.

 

The TATA Nano Car: Everyone is familiar with the story of how the Nano Car came into being. It was a pure thought that Ratan Tata had when he saw a family of four struggling to travel on a two-wheeler, that is to make everyone in his country able to afford a car.

 

They identified a problem and came up with a solution. But that doesn’t end there. Failing to truly understand the mental models and customers’ psychology has had a reverse effect on what they tried to bring in. Why?

 

Tata marketed the Nano as “The World’s Cheapest Car”. Which was true, but it was emotionally unappealing. The term cheap essentially means something that is of a lesser amount or affordable, but people have a way of conceiving everything as cheap is seen as a term used for something of low quality. Calling something “cheap” made people feel of low status or inferior.

 

It’s possible to change the way people think, but with the right strategies and understanding.

 

Needs and Emotions of Customers

 

People are influenced by different factors when making purchasing decisions. Let’s take a look at some scenarios having different emotions that prompted customers to make a decision or want to do something.

 

  • John went to the gym because he wanted to be healthy and build muscles, not because of any external push. Wherein, Alex went to the gym because John forced him to accompany him.
  • Elsa buys organic food only considering the health of her children. Paul buys organic food because his dietitian insisted on it.

A teenager bought a pair of shoes, it’s not comfortable for him, but simply because his favorite football player wears and promotes them.

 

Final Thoughts

 

Identifying a problem and coming up with solutions is when a business develops. But that’s just the beginning of it. It takes a lot of research about the market, consumers, and the product for it to get accepted and become successful. That is where mental models and consumer psychology play a pivotal role. Mental models are not just a fancy term. Failing to understand and connect with the right audience, inturns fails your business. Keep in mind that:

 

  • People often perceive things differently.
  • Everybody has their mental models and how they see and expect something to work.
  • To understand others’ mental model, spend time with them and observe their actions.
  • Align your brand’s messages with the mental models of your audiences.

When a marketing message resonates with a person, it becomes or feels trustworthy and persuasive.

Author Info

Aneena James, A Freelance Digital Marketer in Thrissur.

Learner of CDA Online Digital Marketing Program. 

 

How to Develop a High-Impact Digital Marketing Plan for Small Businesses

How to Develop a High-Impact Digital Marketing Plan for Small Businesses

Small businesses often struggle to compete with larger brands in the digital world. However, with a well-planned digital marketing strategy, even a small business can achieve impressive growth. In this guide, we’ll break down the key steps to building a successful digital marketing plan that drives traffic, increases engagement, and boosts sales.

Table of Contents

Define Your Goals

 

Before diving into marketing techniques, it’s crucial to set clear, measurable goals. Ask yourself:

 

  • Do you want to increase brand awareness?
  • Are you looking to generate more leads?
  • Is your focus on boosting sales or improving customer retention?

Action Step: Use the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) to set realistic goals.

 

Understand Your Target Audience


Your marketing efforts should revolve around your ideal customers. The better you understand them, the more effective your strategy will be.


Action Step: Create a buyer persona with details like:

 

  • Age, gender, and location
  • Interests and online behavior
  • Pain points and purchasing motivations

Use tools like Google Analytics, Facebook Audience Insights, and customer surveys to gather insights.


Build a Strong Online Presence

 

Your website and social media profiles serve as the foundation of your digital marketing strategy.

Website Optimization Tips:

 
  • Ensure a mobile-friendly, fast-loading site
  • Use clear CTAs (Call-To-Actions) to guide visitors
  • Optimize for SEO with relevant keywords

Social Media Strategy:

 

  • Choose platforms where your audience is most active
  • Maintain a consistent posting schedule
  • Engage with followers through comments and messages

Content Marketing: Educate and Engage


Quality content helps attract, engage, and retain customers

.

Effective Content Types:

 

  • Blog posts that answer customer questions
  • Infographics that simplify complex topics
  • Videos showcasing products or testimonials
  • Email newsletters with updates and offers

Action Step: Plan a content calendar to maintain consistency.

 

Invest in SEO for Long-Term Growth


Search Engine Optimization (SEO) helps your website rank higher on Google, bringing in organic traffic.

SEO Best Practices:

 

  • Use relevant keywords in content
  • Optimize meta titles and descriptions
  • Build high-quality backlinks
  • Improve site speed and user experience

Leverage Paid Advertising for Faster Results

 

Organic growth takes time, but paid ads can give quick visibility.

 

Paid Advertising Channels:

 
  • Google Ads (for search visibility)
  • Facebook & Instagram Ads (for audience targeting)
  • LinkedIn Ads (for B2B businesses)

Action Step: Set a budget, test different ad creatives, and track performance to optimize ROI.

 

Track, Analyze, and Optimize

 

No marketing strategy is complete without tracking performance.

Key Metrics to Monitor:

 

  • Website traffic (Google Analytics)
  • Social media engagement (likes, shares, comments)
  • Conversion rates (sales, leads, sign-ups)

Use data insights to refine your approach and improve results.

 

Final Thoughts


A high-impact digital marketing plan for small businesses requires a mix of organic growth, paid advertising, and continuous optimization. By defining your goals, understanding your audience, and leveraging SEO, social media, and content marketing, you can build a strong online presence and drive business success.

Author Info

Rani, a Digital Marketing Expert in Dubai.

Learner of CDA Online Digital Marketing Training.

 

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