November 14 2025

Storytelling in Advertising: The magic portion of brand that win hearts

Think for a moment, as a kid, we grew up listening to stories, bedtime stories from our parents or grand grandparents or siblings. It’s still in our mind, we remember it, right? Why are those stories still staying in our memories? Because a story can touch a human’s heart and emotions

The modern advertising world also understands this. So, they are conveying the messages about the product through storytelling. To win the hearts of the consumers. This is storytelling in advertising

Table of Content

How does storytelling work?

If a business sells the product, telling like this

“This is the best soap”

“This is the cheapest phone”

“It’s a trustworthy brand”

Consumers don’t take immediate action; they ignore it. But what if the brand sells the same product through storytelling, the plot will twist. Consumers watch or listen to it.

A mother buying an ornament for his son’s marriage, before selecting the jewellery lot of memories passing through memories, or two childhood friends meet each other after a long time and one of the friends buys his childhood dream bike, it’s stories, caring emotions, so consumers can connect this. The ad and the brand stay in their heart. That’s why I say it’s a magical portion that wins the hearts.

Why is storytelling so powerful in Ad?

Gives the brand a human side– So consumers felt like it’s a friend, not a company so it’s them emotionally.
Build emotional connection– We never forget the story that drives laughter or tears, it remains our hearts
Stick in memory– We might forget the facts, but we are rarely good story
Encourage sharing – When we love a story, we share it

Some great Examples

1) Surf Excel

Their storytelling about kids, Innocents and learning through play is part of a bigger life lesson.

2) Titan watches

Emotional ads with the Titan turn, highlighting life’s milestones- graduation, wedding, anniversary

3) Kalyan Jewellers

Their ads often highlight family bonds and weddings, not just gold

When we are watching this, we didn’t say “Wow, what an advertisement” Instead, we say “wow what a story” Yeah, it’s creating an emotion.

What makes a good Ad story?

Character – The person we can connect with
Conflict – The problem they are facing. The lead for a story
Resolution – The product or service that solves the problem
Emotions – Without emotions story is nothing

Storytelling trends today

People don’t have time to sit and listen story. Consuming short form videos, so if we are telling story under 30 sec or 60 sec, people will listen or watch it. That’s why reels and shorts become a story telling platforms.

Also, the user-generated stories are one type of trend. It’s 100% genuine and attractive without fantasy its works well. Because the authenticity and trustworthy modern customers truly matter.

Conclusion

At the end story is a strategy of the modern advertising world. If a brand wants to sell something they need to tell a story, just like mothers telling stories while feeding the child. If a brand not showing interest in telling stories, they fade out into the backyard. The storytelling brands sell the product also win the hearts. Storytelling is a magical portion.

Do you remember an ad that you watched earlier? Just thought about this, is the ad selling a product or telling a story? next time, watch a story, pay attention and watch the story