Use the Best Vaccine for your Digital Marketing Strategy
In the evolving scenario of digital marketing, content is the ever real master. All content formats have become the cornerstones of today’s marketing strategy, but video content is the most effective content format. It stands out as the most powerful and engaging medium.
Video content has the potential of engaging audiences quickly and conveying messages clearly rather than any other content formats. As a vaccine boosts the immune of a body, video content can boost the marketing strategy to its paramount.
Table of Contents
Why video content is the most effective medium in marketing
A HubSpot study reveals that most of the audiences are spending an average of 17 hours a week watching videos online. Another study reported that 94% of users said they watch videos to learn about products or services. The HubSpot study also observed that more than 50% of consumers are more likely to watch videos from brands rather than read a blog, and they remember the message better after watching.
All these studies are pointing out that videos are a highly engaging medium and can capture the audience’s attention quickly. Besides that video content is the most effective content format for making complex ideas easy to understand, boosts SEO, builds trust and emotional connections, and increases sales and engagements.
What makes video content such a powerful tool for marketing
Video Captures Attention Better Than Anything Else
According to studies, people remember 95% of a message when they watch it in a video, but it’s only 10% when they read it in a text.
When we scroll through a feed, a vibrant, moving image strikes us more than a static text or image can. Platforms like Instagram, LinkedIn, and Facebook, all prioritize video content in their algorithms, because it drives more engagement.
It Helps to Build Trust and Emotional Connection
Trust building is the most essential part for successful marketing. Video contents can help brands to connect emotionally with their audience.
Through facial expressions, voice tone, music and storytelling brands can easily convey their message and can make itmore authentic and relatable.
Higher Conversion Rates and ROI
Video contents are the big game changers for marketers. Studies say that landing pages which include video contents can boost conversion rates up to 80%. That’s why marketers consistently report that video content brings a strong return on investment.
Tutor Vista, an online tutoring company, presented an auto play video on their landing page and attained an 86% increase in conversions. It assures that explainer videos, product demos and customer stories help increase the audience tendency to purchase.
Search Engine Boost and SEO Value
Google considers video as a high quality content. So including video contents on your website can improve search engine rankings, enhance page authority and it also keeps users stay on your site for a long time.
Posting your videos on YouTube, which is owned by Google, can bring more traffic to your website. If you optimize them well, they can show up in both Google and YouTube searches and it gives you double visibility.
Works on Every Platform
A piece of video content can go on different platforms like Instagram, Facebook, LinkedIn and TikTok. Along with that it can be turned into a YouTube short video or full length video. And your blog post or web page are also platforms for video contents.
This multi use capability of video makes it one of the most cost effective and result generating type of content.
Video Drives Social Engagement
Today video content is the most shareable and effective content format. Comic videos, emotional story contents and viral challenges spread fast as forest fire on social media. People have a greater tendency to like, comment on and share videos than any other content.
It’s What the Audience Wants
Today people mostly prefer video to learn about a product or service. From Gen Z on TikTok and professionals on LinkedIn watch videos for their needs. So it’s crucial that if your brand doesn’t use video content, you are losing a chance to truly connect with your audience.
Video content is the most effective and essential one in the modern digital marketing strategy. It can engage, inform, entertain and convert rather than any other content.
Whether you are a small business or a global brand, use this vaccine in your digital marketing strategy to boost your engagements and conversions.
